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Social Media Cultures

Dhiraj Murthy

In Social Media Cultures, Dhiraj Murthy provides a theoretically-grounded, historical exploration of the social media landscape. Uniquely tracing the evolution of social media – from traditional media like letters, postcards, and the telephone to new media and platforms – Murthy argues that these contemporary phenomena are not divorced from their analog antecedents. The historical and theoretical frameworks employed in this book allow readers to better understand the intricacies of nuanced modern dynamics like cancel culture, self-expression, and celebrity influence. Focusing on mobility, political discourse, and the power of witnessing from global perspectives, Murthy uses empirical case studies from both the Global South and North to demonstrate the profound impact of social media on culture, politics, and everyday life. Ultimately, Murthy encourages readers to reflect on their roles within the broader social media ecosystem and to consider the far-reaching consequences of social media engagement on a global scale. Scholars of communication, media studies, social media, and sociology will find this book of particular interest.

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Lexington Books
Pages: 288 • Trim: 6¼ x 9¼
978-1-66695-530-9 • Hardback • January 2025 • $115.00 • (£88.00)
978-1-66695-531-6 • eBook • December 2024 • $50.00 • (£38.00)
Subjects: Language Arts & Disciplines / Communication Studies, Social Science / Media Studies, Social Science / Sociology / General

Dhiraj Murthy is professor of journalism and media studies in the Moody College of Communication, the Department of Sociology, and the School of Information at The University of Texas at Austin.

Chapter 1: What Are Social Media Cultures?

Chapter 2: A Historical and Theoretical Understanding of Social Media Cultures

Chapter 3: Networks and Social Media Cultures

Chapter 4: “Witness Cultures” on Social Media

Chapter 5: Mobile Social Media Cultures

Chapter 6: Celebrity and Influencer Social Media Cultures

Chapter 7: Self-Expression, Connectedness, and Community within Social Media Cultures

Chapter 8: Extremist Content, Politics, and Community

Chapter 9: Cancel Cultures

Chapter 10: The Implications of Social Media Cultures

Social Media Cultures

Cover Image
Hardback
eBook
Summary
Summary
  • In Social Media Cultures, Dhiraj Murthy provides a theoretically-grounded, historical exploration of the social media landscape. Uniquely tracing the evolution of social media – from traditional media like letters, postcards, and the telephone to new media and platforms – Murthy argues that these contemporary phenomena are not divorced from their analog antecedents. The historical and theoretical frameworks employed in this book allow readers to better understand the intricacies of nuanced modern dynamics like cancel culture, self-expression, and celebrity influence. Focusing on mobility, political discourse, and the power of witnessing from global perspectives, Murthy uses empirical case studies from both the Global South and North to demonstrate the profound impact of social media on culture, politics, and everyday life. Ultimately, Murthy encourages readers to reflect on their roles within the broader social media ecosystem and to consider the far-reaching consequences of social media engagement on a global scale. Scholars of communication, media studies, social media, and sociology will find this book of particular interest.

Details
Details
  • Lexington Books
    Pages: 288 • Trim: 6¼ x 9¼
    978-1-66695-530-9 • Hardback • January 2025 • $115.00 • (£88.00)
    978-1-66695-531-6 • eBook • December 2024 • $50.00 • (£38.00)
    Subjects: Language Arts & Disciplines / Communication Studies, Social Science / Media Studies, Social Science / Sociology / General
Author
Author
  • Dhiraj Murthy is professor of journalism and media studies in the Moody College of Communication, the Department of Sociology, and the School of Information at The University of Texas at Austin.

Table of Contents
Table of Contents
  • Chapter 1: What Are Social Media Cultures?

    Chapter 2: A Historical and Theoretical Understanding of Social Media Cultures

    Chapter 3: Networks and Social Media Cultures

    Chapter 4: “Witness Cultures” on Social Media

    Chapter 5: Mobile Social Media Cultures

    Chapter 6: Celebrity and Influencer Social Media Cultures

    Chapter 7: Self-Expression, Connectedness, and Community within Social Media Cultures

    Chapter 8: Extremist Content, Politics, and Community

    Chapter 9: Cancel Cultures

    Chapter 10: The Implications of Social Media Cultures

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