Lexington Books
Pages: 344
•
Trim: 6⅜ x 9½
978-1-4985-4690-4 • Hardback • November 2017 • $142.00 • (£109.00)
978-1-4985-4692-8 • Paperback • September 2019 • $53.99 • (£42.00)
978-1-4985-4691-1 • eBook • November 2017 • $51.00 • (£39.00)
Judith E. Rosenbaum is assistant professor of communication and journalism at the University of Maine.
Contents
Acknowledgments
Chapter One: Introduction
What We Tweet: Reconstructing Race and Gender in Entertainment
Chapter Two: Constructing #Cookie: Analyzing Collaborative Interpretations of African American Femininity and Masculinity
Chapter Three: #NotMiAbuela and Tuco Salamanca: Exploring Latinx Masculinity and Femininity
Chapter Four: #AsianProblems: Constructing Cultural Understandings of Asian Americans
Tweeting with a Passion: Twitter, Politics, and Social Justice
Chapter Five: From #PantSuitNation to #AllLivesMatter: Understanding User-Driven Social Media Movements
Chapter Six: #MAGA, #ImWithHer, and #Snowflake: Politics and Twitter
Who Tells the Story: Analyzing Twitter Users
Chapter Seven: Is it #WorthSaying? Twitter, Marketing Campaigns, and Controlling the Narrative
Chapter Eight: I Tweet, You Tweet: Examining How Ethnic Minority Groups Use Social Media
Conclusion
Notes
References
About the Author
Constructing Digital Cultures offers a much-needed analysis of Twitter using qualitative, interpretive methods, drawing brilliantly on surveys, interviews, and focus groups with ethnic minority Twitter users as well as studying tweets. Judith E. Rosenbaum sensitively explores the site’s agonistic politics of gender and race, as participatory resistance to mainstream media is itself counter-resisted. Rosenbaum neither celebrates nor condemns Twitter, critically addressing a range of issues related to the 2016 US election, corporate marketing narratives, and beyond. #Mustread!
— Matt Hills, author of Fan Cultures and Triumph of a Time Lord, University of Huddersfield, UK