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Social Media

Pedagogy and Practice

Edited by Kehbuma Langmia; Tia C. M. Tyree; Pamela O'Brien and Ingrid Sturgis

Social Media: Pedagogy and Practice examines how interactive technologies can be applied to teaching, research and the practice of communication. This book demonstrates how social media can be utilized in the classroom to build the skillsets of students going into journalism, public relations, integrated marketing, and other communications fields. « less more »
University Press of America
Pages: 274Size: 6 x 9
978-0-7618-6195-9 • Paperback • December 2013 • $36.99 • (£24.95)
978-0-7618-6196-6 • eBook • December 2013 • $36.99 • (£24.95)
Kehbuma Langmia is an Associate Professor at Howard University within the Department of Strategic, Legal and Management Communications.

Tia C. M. Tyree is an Associate Professor at Howard University within the Department of Strategic, Legal, and Management Communications.

Pamela C. O’Brien is an Associate Professor and the Chair of the Department of Communications at Bowie State University.

Ingrid Sturgis is an Assistant Professor/New Media in the Department of Media, Journalism and Film at Howard University.


Introduction: Social Media History and Use, Pamela C. O’Brien
Section I: Pedagogy

Chapter 1: Using Social Media and Creating Social Media Courses, Tia C. M. Tyree

Chapter 2: Twitter, Facebook, Blogs, and Media-Sharing Sites in
the Classroom, Jennifer B. Cox

Chapter 3: Teaching Computational Literacy Through Game Design, Ingrid Sturgis & Todd Shurn

Chapter 4: Social Media and Critical Pedagogy, Kehbuma Langmia & Stella-Monica Mpande

Chapter 5: How to Do Communication Research Using Social Media Data, William B. Hart & Erica C. Taylor

Chapter 6: Conducting Research Utilizing Social Media: Best Practices, Jamie Cohen & Paul Mihailidis

Section II: Social Media Practices in the United States

Chapter 7: African Americans and Social Media, Jayne Cubbage
Chapter 8: The Seven Sisters and Their Siblings Go Digital: An Analysis of Women’s Magazine Content on Websites, iPads, and Cell Phones, Yanick Rice Lamb & Kendra Desrosiers

Chapter 9: Social Branding of College Students to Seek Employment, Jamila A Cupid & S. Lenise Wallace

Chapter 10: Social Media, Law, and Practice, Angela D. Minor Esq.

Section III: International Social Media Practices

Chapter 11: Participatory Media Impact on the Arab Spring, Adam Klein

Chapter 12: Social Media and Participatory Communication: The UNDP and the Diffusion of Empowerment, Nickesia S. Gordon

Chapter 13: Cock Crow in the “Electronic Republic:” Social Media and Kenya’s 2013 Presidential Election, Kehbuma Langmia

About the Editors

About the Authors
“This book is an impressive blend of theoretical overview, case studies, and practical application of social media content and platforms. It makes a compelling case for social media literacy, exploring its social and civic uses while arguing for the need to understand and harness the potential of social networks.”
Beth Dobkin, provost and vice president for academic affairs, St. Mary’s College, California

Social Media: Pedagogy and Practice decidedly cuts straight to the core of digital consumption practices in the context of the world’s most prominent universal mode of open discourse—social media—by laying bare the glaring technical opportunities, inescapable teleological challenges, ambiguous participatory utilities, and persistently political and economic anxieties associated with representing civic identities.”
Ronald L. Jackson II, Editor of Critical Studies in Media Communication and author of Scripting the Black Masculine Body in Popular Media

“With an emphasis on underrepresented groups in the communications industries, this book brings diverse voices to discuss social media. I recommend this book for students wanting to study social media, faculty who need to incorporate it and practitioners who wish to improve their use and understanding of it.”
Rochelle L. Ford, professor of Communication, Culture & Media Studies, Howard University