communication >> strategic communication
The Social Impact of Advertising: Confessions of an (Ex-)Advertising Man
TONY KELSO
Rowman & Littlefield Publishers • September 2018 • Textbook
Social Media: How to Engage, Share, and Connect, Third Edition
REGINA LUTTRELL
Rowman & Littlefield Publishers • August 2018 • Textbook
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, Second Edition
KEITH A. QUESENBERRY
Rowman & Littlefield Publishers • July 2018 • Textbook
A Practical Guide to Ethics in Public Relations
REGINA LUTTRELL AND JAMIE WARD
Rowman & Littlefield Publishers • February 2018 • Textbook
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Third Edition
ROBYN BLAKEMAN
Rowman & Littlefield Publishers • February 2018 • Textbook
Master Class: Teaching Advice for Journalism and Mass Communication Instructors
THE AEJMC ELECTED STANDING COMMITTEE ON TEACHING - EDITED BY CHRIS ROUSH
Rowman & Littlefield Publishers • December 2017 • Professional
Law & Advertising: A Guide to Current Legal Issues, Fourth Edition
DEAN K. FUEROGHNE
Rowman & Littlefield Publishers • March 2017 • Reference
The Activation Imperative: How to Build Brands and Business by Inspiring Action
WILLIAM ROSEN AND LAURENCE MINSKY - FOREWORD BY RORY SUTHERLAND
Rowman & Littlefield Publishers • November 2016 • Professional
Social Media: How to Engage, Share, and Connect, Second Edition
REGINA LUTTRELL
Rowman & Littlefield Publishers • August 2016 • Textbook
Strategic Copywriting: How to Create Effective Advertising, Second Edition
EDD APPLEGATE
Rowman & Littlefield Publishers • November 2015 • Textbook
Social Media Strategy: Marketing and Advertising in the Consumer Revolution
KEITH A. QUESENBERRY
Rowman & Littlefield Publishers • October 2015 • Textbook
Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Fifth Edition
ARTHUR ASA BERGER
Rowman & Littlefield Publishers • January 2015 • Textbook
Integrated Marketing Communication: Creative Strategy from Idea to Implementation, Second Edition
ROBYN BLAKEMAN
Rowman & Littlefield Publishers • July 2014 • Textbook