Associate Digital Engagement Manager (L-28-19) | Rowman & Littlefield
ASSOCIATE DIGITAL ENGAGEMENT MANAGER (L-28-19)
Do you love books and connecting with readers? Rowman & Littlefield is looking for an Associate Digital Engagement Manager to execute an email and website marketing strategy intended to drive engagement, traffic, and revenue. This role manages internal and external relationships with primary responsibilities for the project management and creation of emails internally and externally. This position reports to the company’s Lanham, MD headquarters (near Washington, D.C.).

Responsibilities:
  • Manage the internal email schedule to include scheduling, creating, analyzing, and reporting on effectiveness of email campaigns; make recommendations for efficiencies; review and make recommendations on segmenting for all email traffic; oversee consistency of design for branding and messaging. This position also manages the external email schedule and reporting for campaigns via external vendors.
  • Serves as the lead email coordinator for internal stakeholders, ensuring program effectiveness, offering training and guidance on personas, automation, and ROI measurement across Google Analytics and the email marketing platform.
  • Provides website landing page administration and optimization via monthly scheduled changes, sales, forms, surveys, and related items.
  • Utilizes light coding and HTML email design. Provides creative support in coordination with the design team within Adobe Creative Suite programs.
  • Coordinates list management and audience segmentation for digital and email marketing campaigns.
  • Assists with publicity project management, external communications, and provides consultations as needed.
Requirements:
  • Bachelor’s degree, preferably within marketing and/or communications.
  • 3+ years of progressive, related experience, including experience with email creation, deployment, and analytics reporting.
  • Knowledge of Photoshop and familiarity with other Adobe Creative Suite programs.
  • Outstanding written and verbal communications skills.
About Our Company:
Rowman & Littlefield—an independent publisher with an outstanding reputation—publishes innovative, high-quality college texts, provocative and timely titles for general readers, and professional and scholarly books throughout the humanities and social sciences. Headquartered in Maryland, R&L also has offices in New York City, Boulder, Colorado, Connecticut, and London.

Rowman & Littlefield
Lanham, MD
VEVRAA Federal Contractor

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or veteran status. Please refer to www.rowman.com/Page/HR for Rowman & Littlefield’s Equal Employment Opportunity–Affirmative Action Policy Statement, as well as additional information relating to equal opportunity employment.