Assistant Marketing Manager (L-02-19) | Rowman & Littlefield
ASSISTANT MARKETING MANAGER (L-02-19)
Rowman & Littlefield Publishing Group is looking for a Assistant Marketing Manager in the Academic Marketing Department to manage the effective communication flow to the outside market. The ideal candidate will develop and decide on the tools necessary to track, report and analyze budget impact on the market, while playing an essential role to also support company-wide marketing initiatives, such as program & client engagement and brand development. The successful candidate will report directly to the Vice President of Sales & Marketing at the company’s headquarters in Lanham, MD.

Responsibilies:
  • Traffic marketing communication
    • Seamless integration of marketing messages across all media including; direct mail, digital communication and events
    • Ensure client communication is delivered in a timely manner for maximum impact
  • Budget Alignment
    • Develop an expense tracking tool to track and report monthly budget expenses and follow up to ensure marketing team stays within budget
    • Provide accurate expense reporting that provide insight into effective marketing tools
  • Team Development
    • Assist in the implementation of team development projects to include the identification of approaches, the establishment of goals and the measurement of its impact
    • Track and report on participation
    • Provide feedback for continuous improvement
  • Brand Development
    • Assist in the implementation of the brand development process to include coordinated surveys and focus groups
    • Assimilate and present reporting data regularly
    • Provide feedback for continuous improvement
Requirements:
  • Bachelor’s Degree in marketing, communications or related field
  • Solid understanding of how marketing impacts business/revenue
  • Exemplary communication skills and a high level of detail-orientation
  • Demonstrated ability to make decisions and influence without authority
  • Travel – 10%
About the Company
Rowman & Littlefield—an independent publisher with an outstanding reputation—publishes innovative, high-quality college texts, provocative and timely titles for general readers, and professional and scholarly books throughout the humanities and social sciences. Headquartered in Maryland, R&L also has offices in New York City, Boulder, Colorado, Connecticut, and London.

Rowman & Littlefield
Lanham, MD
VEVRAA Federal Contractor

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or veteran status. Please refer to www.rowman.com/Page/HR for Rowman & Littlefield’s Equal Employment Opportunity–Affirmative Action Policy Statement, as well as additional information relating to equal opportunity employment.