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ASSOCIATE PUBLICITY MANAGER(G-03-17)
Globe Pequot, a trade division of Rowman & Littlefield, is seeking a Associate Publicity Manager who will be responsible for developing and managing category annual, seasonal and key title media plans that: create significant consumer awareness in GP market segments; fully leverages strategic partner’s full media platforms; and drive overall category and lead title sales performance. The role will focus on the following areas of responsibility: create and grow media platforms for targeted growth categories; drive consistent market category growth with a focus on brand signature publishing initiatives; develop and implement brand category media engagement initiatives and social media annual campaigns; partner with the marketing team to successfully achieve annual revenue targets; and partner with category editorial teams to implement effective media engagement campaigns.

The position reports to the Publisher of Globe Pequot.

Key responsibilities include:
  • Partner with the category marketing and editorial teams to develop and execute effective category media engagement plans.
  • Create and launch revenue-generating category media partnerships.
  • Achieve annual growth and profit targets.
  • Drive innovation and market reach as markets evolve.
  • Sustain a thriving marketing network that informs both effective media engagement initiatives and successful product positioning.
Qualifications:
  • A proven ability to creatively evolve media engagement to broaden consumer awareness.
  • Market-driven mindset that frames opportunities in a commercial context.
  • 7+ years of publishing and marketing experience.
  • Superb communication skills and the ability to work effectively across a team and with both internal and external brand partners.
  • Ability to effectively position and create national consumer awareness and market reach around significant product launches.
  • Bachelor’s degree.

About Our Company

Globe Pequot is an imprint of Rowman & Littlefield. An independent publisher with an outstanding reputation, Rowman & Littlefield publishes innovative, high-quality college texts, provocative and timely titles for general readers, and professional and scholarly books throughout the humanities and social sciences. Headquartered in Maryland, R&L also has offices in Guilford, CT, New York City, Boulder, CO, and London.

If you are interested in applying for this position, please send a resume and cover letter (including the ad number, salary requirement, and where you learned of the opening) to Boone Soukthideth via email or post using the below contact information:

Boone Soukthideth
Rowman & Littlefield
c/o Human Resources
246 Goose Lane, Suite 200
Guilford, CT 06492
humanresources@rowman.com

Rowman & Littlefield
Lanham, MD
E.O.E – D/M/V/F
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