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A Bookshop of One's Own

How a Group of Women Set Out to Change the World

Jane Cholmeley

What was it like to start a feminist bookshop, in an industry dominated by men? How could a lesbian thrive in Thatcher’s time, with the government legislating to restrict her rights? How do you run a business when your real aim is to change the world?

Silver Moon was the dream of three women – a bookshop with the mission to promote the work of female writers and create a much-needed safe space for any woman. Founded in 1980s London against a backdrop of homophobia and misogyny, it was a testament to the power of community, growing into Europe’s biggest women’s bookshop and hosting a constellation of literary stars from Margaret Atwood and Maya Angelou to Angela Carter. While contending with day-to-day struggles common to other booksellers, plus the additional burdens of misogyny and the occasional hate crime, Jane Cholmeley and her booksellers created a thriving business. But they also played a crucial and relatively unsung part in one the biggest social movements of our time.

A Bookshop of One’s Own is a fascinating slice of social history from the heart of the women’s liberation movement, from a true feminist and lesbian icon. Written with heart and humour, it reveals the struggle and joy that comes with starting an underdog business, while being a celebration of the power women have to change the narrative when they are the ones holding the pen.

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  • TOC
Rowman & Littlefield Publishers
Pages: 384 • Trim: 5½ x 8½
979-8-8818-0621-7 • Hardback • June 2025 • $34.00 • (£25.00)
979-8-8818-0622-4 • eBook • June 2025 • $32.00 • (£25.00) (coming soon)
Subjects: Social Science / Women's Studies, Literary Criticism / Books & Reading, Biography & Autobiography / Cultural, Ethnic & Regional / General, Social Science / LGBT Studies / General

Jane Cholmeley is a key figure in British feminism and books, the co-founder of Silver Moon Women’s Bookshop, which became the largest of its kind in Europe. Silver Moon created a safe space for women and proudly made women’s writing central and visible on the best bookselling street in the world. It quickly came to play a vital role in the second-wave feminist movement. Operating in a male-dominated space, the stop was often subject to threats of arson but maintained a safe space for customers, with community activism at its core. The bookshop frequently hosted writers such as Toni Morrison, Maya Angelou, and Margaret Attwood. Sandi Toksvig nominated Jane Cholmeley as a Gay Icon in the National Portrait Gallery’s exhibition of that name in 2009 and Jacqueline Wilson named Jane her feminist icon in Stylist, 2018.

Preface 1

Introduction 3

1. Who Am I? 7

2. The Dream Was Born 18

3. From Dream to Reality 21

4. Cash, Competition, Confusion andGLC Committees 30

5. From Dickensian Hovel to Shining Silver Moon 56

6. People, Books and Everything Else … 63

7. The Charing Cross Road Is Ours! 79

8. How Do We Do It? 86

9. Feminism Meets the Gentleman’s Profession 104

10. The Customers 117

11. Wonderful Women All – and One Bitch 134

12. Coming Out 158

13. Pride: Politics, Partying and a Red Arrows Fly-past 165

14. Violence 172

15. ‘Star worshippy’ Is Fine by Me 194

16. Silver Moon Means Business, 1984–1992 219

17. A Day in the Life of … (1996) 251

18. Silver Moon Means Business, 1992–2001 258

19. Culture or Carnage? 294

20. Bastard Landlords 299

21. A Changing World 310

22. Goodbye, Silver Moon 318

23. Postscripts and Legacy 335

A Bookshop of One's Own

How a Group of Women Set Out to Change the World

Cover Image
Hardback
Summary
Summary
  • What was it like to start a feminist bookshop, in an industry dominated by men? How could a lesbian thrive in Thatcher’s time, with the government legislating to restrict her rights? How do you run a business when your real aim is to change the world?

    Silver Moon was the dream of three women – a bookshop with the mission to promote the work of female writers and create a much-needed safe space for any woman. Founded in 1980s London against a backdrop of homophobia and misogyny, it was a testament to the power of community, growing into Europe’s biggest women’s bookshop and hosting a constellation of literary stars from Margaret Atwood and Maya Angelou to Angela Carter. While contending with day-to-day struggles common to other booksellers, plus the additional burdens of misogyny and the occasional hate crime, Jane Cholmeley and her booksellers created a thriving business. But they also played a crucial and relatively unsung part in one the biggest social movements of our time.

    A Bookshop of One’s Own is a fascinating slice of social history from the heart of the women’s liberation movement, from a true feminist and lesbian icon. Written with heart and humour, it reveals the struggle and joy that comes with starting an underdog business, while being a celebration of the power women have to change the narrative when they are the ones holding the pen.

Details
Details
  • Rowman & Littlefield Publishers
    Pages: 384 • Trim: 5½ x 8½
    979-8-8818-0621-7 • Hardback • June 2025 • $34.00 • (£25.00)
    979-8-8818-0622-4 • eBook • June 2025 • $32.00 • (£25.00) (coming soon)
    Subjects: Social Science / Women's Studies, Literary Criticism / Books & Reading, Biography & Autobiography / Cultural, Ethnic & Regional / General, Social Science / LGBT Studies / General
Author
Author
  • Jane Cholmeley is a key figure in British feminism and books, the co-founder of Silver Moon Women’s Bookshop, which became the largest of its kind in Europe. Silver Moon created a safe space for women and proudly made women’s writing central and visible on the best bookselling street in the world. It quickly came to play a vital role in the second-wave feminist movement. Operating in a male-dominated space, the stop was often subject to threats of arson but maintained a safe space for customers, with community activism at its core. The bookshop frequently hosted writers such as Toni Morrison, Maya Angelou, and Margaret Attwood. Sandi Toksvig nominated Jane Cholmeley as a Gay Icon in the National Portrait Gallery’s exhibition of that name in 2009 and Jacqueline Wilson named Jane her feminist icon in Stylist, 2018.

Table of Contents
Table of Contents
  • Preface 1

    Introduction 3

    1. Who Am I? 7

    2. The Dream Was Born 18

    3. From Dream to Reality 21

    4. Cash, Competition, Confusion andGLC Committees 30

    5. From Dickensian Hovel to Shining Silver Moon 56

    6. People, Books and Everything Else … 63

    7. The Charing Cross Road Is Ours! 79

    8. How Do We Do It? 86

    9. Feminism Meets the Gentleman’s Profession 104

    10. The Customers 117

    11. Wonderful Women All – and One Bitch 134

    12. Coming Out 158

    13. Pride: Politics, Partying and a Red Arrows Fly-past 165

    14. Violence 172

    15. ‘Star worshippy’ Is Fine by Me 194

    16. Silver Moon Means Business, 1984–1992 219

    17. A Day in the Life of … (1996) 251

    18. Silver Moon Means Business, 1992–2001 258

    19. Culture or Carnage? 294

    20. Bastard Landlords 299

    21. A Changing World 310

    22. Goodbye, Silver Moon 318

    23. Postscripts and Legacy 335

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