In this book, Nydia Flores-Ferrán offers a comprehensive examination of linguistic intensification in Spanish and English communication. Flores-Ferrán examines how intensification is defined as well as the various linguistic features, strategies, and devices we employ to escalate and amplify our oral and written communication. The book builds on a rich body of literature, exploring the conceptualization of linguistic intensification within socio-pragmatics and Persuasion Theory. This book also demonstrates the applicability of intensification in language learning by discussing techniques native speakers use to amplify the illocution of their communication.
Nydia Flores-Ferrán is professor emerita at Rutgers, The State University of New Jersey.
Chapter 1 What Is Linguistic Intensification?
Chapter 2 Empirical Research on Intensification in English and Spanish
Chapter 3 Identifying Intensifying Linguistic Behavior
Chapter 4 Intensification: Theory of Persuasion and Socio-Pragmatics
Chapter 5 How to Analyze Intensifying Elements: Features, Devices, Strategies
Chapter 6 Pedagogical Implications
Chapter 7 Intensification in Computer-Mediated Communication
Chapter 8 Ten Guiding Principles of Linguistic Intensification
Chapter 9 Concluding Remarks
Adopting a socio-pragmatic approach to the curious and ubiquitous act of linguistic intensification, Flores-Ferrán provides insightful analysis that draws on key concepts from pragmatics, sociolinguistics, and even rhetoric. This is the work of a master interpreter of language whose work has additional implications for research into language acquisition, human-computer interaction, and the role of culture in the expression of emotion.
Adopting a socio-pragmatic perspective, this book offers a comprehensive and insightful treatment of intensification, a pragmatic phenomenon that reflects the speaker’s attitude and commitment to the message in order to amplify, escalate, persuade, insult, insist, or reinforce the speaker’s communicative intention. The analysis includes data from institutional and non-institutional discourse in English and Spanish. This is a must-read book for students and researchers in linguistics, pragmatics, and discourse analysis whose objective is to understand, research, and teach linguistic intensification.