Social Media and Oil in Southern California: Greenwashing Los Angeles interrogates the politics of invisibility that permeates Southern California’s oil industry. Most residents are completely unaware that hospitals, schools, businesses, and homes are built among the thousands of active wells in Los Angeles County. Since the early 1900’s, the oil industry used social media to greenwash itself and obscure the material consequences of drilling and refining. From postcards to YouTube, social media has been a key tool in the arsenal of the fossil fuel industry. Jason L. Jarvis argues that oil–not Hollywood–is the key industry that drives the California dream. Scholars of communication, environmental studies, and rhetoric will find this book of particular interest.
Jason L. Jarvis is associate professor in the Department of Communication Studies at Loyola Marymount University, Los Angeles, CA.
Table of Contents
Chapter 1: Introduction
Chapter 2: Naturalizing Derrick: Postcards from Los Angeles
Chapter 3: Dreamland: Petroleum Postcards
Chapter 4: Youtube Butterflies: El Segundo
Chapter 5: Soccer and Greenwashing in Los Angeles
Chapter 6: Conclusion: Greenwashed, Not Green
About the Author
“Jason L. Jarvis works at the intersection of environmental and visual rhetorics to provide important insights into the functions of advertising campaigns by the petroleum industry and their role in obscuring environmental impacts and harms in Los Angeles. Additionally, the book provides astute observations and clear arguments that track the evolution of social media from postcards to YouTube as it simultaneously lays out the consequences for greenwashing oil production and refining in Southern California. For anyone interested in environmental or visual rhetorics this is an essential read.”
"Dr. Jarvis brings forward the obscured oil wells of Southern California to allow readers to understand the consequences of our commitment to oil. The text is an insightful communication analysis drawing from visual communication, rhetoric and environmental communication. The strength of the book is the astute critical analysis which helps to connect up communication patterns and ecological consequences."