While every political strategist should add this to their reading list, this book is also a must-read for the D.C. political press to look in the mirror at its own problematic coverage that has persisted over centuries. Burns lays out significant and clear arguments as to why studying first ladies and their media relations matter. . . . Overall, Burns has done a masterful job with the editing throughout and wisely notes lessons provided also apply to future first gentlemen. For those who need a cheat sheet, Alison Novak’s conclusion spells out step-by-step what first ladies need to do to master media relations and should be taped to every office door in the East Wing. Excellently primary sourced through the connections of the team, this effective and enjoyable book has a shelf life that will benefit politicos for decades to come.