Media and Public Relations Research in Post-Socialist Societies tracks the birth, development, and contemporary expansion of communication research, with a focus on public relations and media research in post-socialist societies. This collection illuminates the current state of media and communication studies in Eastern Europe, Central Europe, and Central Asia. Contributors discuss and demonstrate various issues of disciplinary roots and tensions, institutional constraints, study development, and contemporary status. This book also illustrates diverse types of traditional and contemporary communication studies from humanities and social science perspectives, ranging from linguistics to health communication. This collection focuses on both traditional and modern scholarship that has arisen due to international scholarly efforts, the advent of technology, and national research interests. Readers will have the opportunity to intellectually discuss the conceptual, theoretical, and practical issues that have occurred within the past twenty years regarding public relations, mass communication, and media studies in post-socialist societies. The analyses in this book lead readers to consider potential resolutions to some of the current dialectical tensions that are affecting post-socialist communication studies and contemplate how reflecting on these tensions informs the broader field of communication worldwide.
Maureen C. Minielli was associate professor at CUNY – Kingsborough.
Michael R. Finch is associate professor and chair of the contemporary communication department at LCC International University.
Marta N. Lukacovic is assistant professor of communication studies at Furman University.
Sergei A. Samoilenko is communication instructor in the Department of Communication at George Mason University.
Deborrah Uecker is professor emeritus of communication at Wisconsin Lutheran College.
Part I: Public Relations and Political Communication
Chapter 1: Public Relations in Russia: Formation, Etatization, and Calcification
Sergei A. Samoilenko & Elina Erzikova
Chapter 2: Public Relations Education in Kazakhstan: Competency-Based Approach
Chapter 3: Political Communication in Croatia: The Critical Assessment of the Field
Marijana Grbeša & Domagoj Bebić
Chapter 4: Political Communication and the Public Sphere in Russia
Chapter 5: Relations with the Stranger: Government, Business, and Society in a Post-Soviet City
Olga Filatova, Elena Lebedeva, & Yuri Misnikov
Part II: Mass Media
Chapter 6: Communication and Media Studies in Hungary (1990 – 2020)
Chapter 7: The Impact of Political, Legal, and Economic Factors on Media Development in Russia (2000-2020)
Chapter 8: The Influence of the Russian Media on the Kyrgyz Press
Elira Turdubaeva & Katja Lehtisaari
Chapter 9: Russian Media Studies in Transition
Elena Vartanova & Denis Dunas
Part III: The Internet and Social Media
Chapter 10: Social Media and Convergence in Czech Republic, Hungary, Poland and Slovakia
Andrej Školkay, Veronika Vighová, Igor Daniš, Gergö Hajzer, & Tomasz Anusiewic
Chapter 11: Linguistics 2.0: Internet Research in the post-Soviet Space
Olena Goroshko & Liudmyla Salionovych
Chapter 12: The Role of Internet User-Generated Content in Exposing Corruption and Ageism in Slovak Health Care
Marta N. Lukacovic, Deborah D. Sellnow-Richmond, & Monika Ďurechová
Conclusion: The Characteristics and Dynamics of Dialectical Tensions within Media, Public Relations, and Communication Studies in Post-Socialist Societies
About the Contributors
More people live in post-socialist countries than in the U.S., and nearly as many as in the whole EU. It is, therefore, amazing how little we know about media and public relations research in post-socialist societies. Minielli, Samoilenko, Lukacovic, Finch, and Uecker organized this collection as a much-needed insight into that large part of the world and as a reflection on developments that have been made in this research sector. To understand contemporary media and public relations research on a global level, one must read this book.
This book takes on a major question of our times: how will nations move from an often-limiting socialist past into a new era that calls for systemic changes in everything from their political to economic and communicative practices? Among the demanding and important challenges being faced is how to adapt to communicating with newly available publics able to choose between competing options in their social, political and economic lives.
Of course, such adaptations will differ from country to country, and between different time periods, in part because practitioners in each country will be responding to different cultural and historical experiences. So, any book addressing the broad issue of media and public relations in these emerging contexts will need to accommodate different views born of different challenges and explain differing and sometimes disappointing levels of success. This book’s 12 chapters reflect just such differing responses to the challenges faced in the Eastern European context and Russia. For instance, as Samoilenko and Erzikova say in the first chapter on public relations in Russia, “public relations, once a promising force of democratization, has failed to realize its full potential as a full-fledged and self-reliant liaison between state and society.”