R&L Logo R&L Logo
  • GENERAL
    • Browse by Subjects
    • New Releases
    • Coming Soon
    • Chases's Calendar
  • ACADEMIC
    • Textbooks
    • Browse by Course
    • Instructor's Copies
    • Monographs & Research
    • Reference
  • PROFESSIONAL
    • Education
    • Intelligence & Security
    • Library Services
    • Business & Leadership
    • Museum Studies
    • Music
    • Pastoral Resources
    • Psychotherapy
  • FREUD SET
Cover Image
Hardback
Paperback
eBook
share of facebook share on twitter
Add to GoodReads eExam Copies

Hegemony, Mass Media and Cultural Studies

Properties of Meaning, Power, and Value in Cultural Production

Sean Johnson Andrews

In the early part of the 20th century, state and corporate propagandists used the mass media to promote the valor and rightness of ascending U.S. hegemony on the global stage. Critics who challenged these practices of mass persuasion were quickly discredited by the emergent field of communication research - a field explicitly attempting to measure and thereby improve the efficacy of media messages.

Three strains of critical cultural and media theory were especially engaged with the continued critique of the role of commodified, industrially produced, mass distributed culture- the Cultural Marxism of the Frankfurt School, the Cultural Materialism and active audiences of Cultural Studies, and Critical Political Economy of Communication. This book examines these three paradigms, illustrating the major tensions and points of agreement between them, particularly in relation to the dominant paradigms of administrative social science research and media ecology within communication and media studies more broadly.

From the perspective of the emergent cultural environment, Hegemony, American Mass Media and Cultural Studies argues that the original points of disagreement between these paradigms appear less contradictory than before. In doing so it offers a new theoretical toolkit for those seeking to understand the current struggles for a more just, more democratic media, culture, and society.
  • Details
  • Details
  • Author
  • Author
  • TOC
  • TOC
  • Reviews
  • Reviews
  • Features
  • Features
Rowman & Littlefield Publishers / Rowman & Littlefield International
Pages: 240 • Trim: 6¼ x 9½
978-1-78348-555-0 • Hardback • September 2016 • $163.00 • (£127.00)
978-1-78348-556-7 • Paperback • September 2016 • $56.00 • (£43.00)
978-1-78348-557-4 • eBook • September 2016 • $53.00 • (£41.00)
Series: Cultural Studies and Marxism
Subjects: Social Science / Media Studies, Political Science / Public Policy / Cultural Policy, Social Science / Sociology / General, Philosophy / Movements / Critical Theory, Social Science / Comparative Cultural Studies, Literary Criticism / Critical Theory / Marxist Theory, Language Arts & Disciplines / Communication Studies
Sean Johnson Andrews is Associate Professor of Cultural Studies at Columbia College Chicago. He received his PhD in Cultural Studies from George Mason University. His research and teaching centers on media and cultural studies, globalization, and the relationship between law and culture. His co-authored anthology 'Cultural Studies and the 'Juridical Turn'' was published by Routledge in 2016. His next book The Cultural Production of Intellectual Property Rights will be published by Temple University Press.
1. Valorizing Hegemony: American Mass Media, Intellectual Property, and the Economic Value of the Ideological State Apparatuses / 2. A Slightly Deeper Time of the Media: Culture and the Nineteenth-Century Struggle for Hegemony / 3. When Shakespeare Became Black(face) and Christmas Became White: Race, Class, and Valorization before the Commodification of Consciousness / 4. Administration and/of Culture: The Incorporation of Media Culture and the Critique of the Frankfurt School and Political Economy of Communication / 5. The Work of Meaning and the Meaning of Work: Cultural Studies and the Discovery of Audience Labor / 6. Culture Industry 2.0: Properties of Cultural Production and the Value of Commodified Sociality
Johnson Andrews’s book is a refreshing and commendable addition to recent work on cultural production.
— Review of Contemporary Philosophy


Clearly written and forcefully argued, Andrews’ book brings together research across the full range of critical thought to deepen holistic thinking about the ownership and control of media, entertainment and intellectual property; full of essential insights into overcoming the political economy/cultural studies divide.
— Vincent Mosco, Professor Emeritus, Queen's University, Canada


Hegemony, Mass Media and Cultural Studies offers a needed and welcome engagement with three critical paradigms in media studies—the Critical Theory of the Frankfurt School, early British Cultural Studies, and the Political Economy of Communication—that aims to provide a compelling, usable theoretical synthesis for contemporary media scholars and students. Rigorously interdisciplinary, historically grounded, methodologically creative and theoretically sophisticated, Sean Johnson Andrews’ book is a prominent intervention in the field.
— Janice Peck, Professor and Associate Dean for Graduate Studies and Research, University of Colorado Boulder


Sean Johnson Andrews is one of those exceedingly rare critics and commentators who is equally alert to the meaning and the economics of popular culture. He skillfully navigates the foggy waterways where audiences, institutions, and texts collide. Bravo!
— Toby Miller, Professor and Director of the Institute for Media and Creative Industries, Loughborough University


The bulk of the text offers a compelling investigation into the corporate control of commodified culture … Andrews is at his best when describing specific histories that support his overall claims regarding hegemony and cultural meaning making.
Andrew Wood, Lateral
—


Offers a rigorous, interconnected overview of dominant and critical paradigms of media and cultural studies from the early twentieth century to the present.

Helps readers better understand the ways their political agency, cultural value, and economic power cut across the supposed divide between new and old media.

Ideal for advanced-level undergraduate and postgraduate courses on Mass Media, Cultural Studies, Digital Media and American Culture.




Hegemony, Mass Media and Cultural Studies

Properties of Meaning, Power, and Value in Cultural Production

Cover Image
Hardback
Paperback
eBook
Summary
Summary
  • In the early part of the 20th century, state and corporate propagandists used the mass media to promote the valor and rightness of ascending U.S. hegemony on the global stage. Critics who challenged these practices of mass persuasion were quickly discredited by the emergent field of communication research - a field explicitly attempting to measure and thereby improve the efficacy of media messages.

    Three strains of critical cultural and media theory were especially engaged with the continued critique of the role of commodified, industrially produced, mass distributed culture- the Cultural Marxism of the Frankfurt School, the Cultural Materialism and active audiences of Cultural Studies, and Critical Political Economy of Communication. This book examines these three paradigms, illustrating the major tensions and points of agreement between them, particularly in relation to the dominant paradigms of administrative social science research and media ecology within communication and media studies more broadly.

    From the perspective of the emergent cultural environment, Hegemony, American Mass Media and Cultural Studies argues that the original points of disagreement between these paradigms appear less contradictory than before. In doing so it offers a new theoretical toolkit for those seeking to understand the current struggles for a more just, more democratic media, culture, and society.
Details
Details
  • Rowman & Littlefield Publishers / Rowman & Littlefield International
    Pages: 240 • Trim: 6¼ x 9½
    978-1-78348-555-0 • Hardback • September 2016 • $163.00 • (£127.00)
    978-1-78348-556-7 • Paperback • September 2016 • $56.00 • (£43.00)
    978-1-78348-557-4 • eBook • September 2016 • $53.00 • (£41.00)
    Series: Cultural Studies and Marxism
    Subjects: Social Science / Media Studies, Political Science / Public Policy / Cultural Policy, Social Science / Sociology / General, Philosophy / Movements / Critical Theory, Social Science / Comparative Cultural Studies, Literary Criticism / Critical Theory / Marxist Theory, Language Arts & Disciplines / Communication Studies
Author
Author
  • Sean Johnson Andrews is Associate Professor of Cultural Studies at Columbia College Chicago. He received his PhD in Cultural Studies from George Mason University. His research and teaching centers on media and cultural studies, globalization, and the relationship between law and culture. His co-authored anthology 'Cultural Studies and the 'Juridical Turn'' was published by Routledge in 2016. His next book The Cultural Production of Intellectual Property Rights will be published by Temple University Press.
Table of Contents
Table of Contents
  • 1. Valorizing Hegemony: American Mass Media, Intellectual Property, and the Economic Value of the Ideological State Apparatuses / 2. A Slightly Deeper Time of the Media: Culture and the Nineteenth-Century Struggle for Hegemony / 3. When Shakespeare Became Black(face) and Christmas Became White: Race, Class, and Valorization before the Commodification of Consciousness / 4. Administration and/of Culture: The Incorporation of Media Culture and the Critique of the Frankfurt School and Political Economy of Communication / 5. The Work of Meaning and the Meaning of Work: Cultural Studies and the Discovery of Audience Labor / 6. Culture Industry 2.0: Properties of Cultural Production and the Value of Commodified Sociality
Reviews
Reviews
  • Johnson Andrews’s book is a refreshing and commendable addition to recent work on cultural production.
    — Review of Contemporary Philosophy


    Clearly written and forcefully argued, Andrews’ book brings together research across the full range of critical thought to deepen holistic thinking about the ownership and control of media, entertainment and intellectual property; full of essential insights into overcoming the political economy/cultural studies divide.
    — Vincent Mosco, Professor Emeritus, Queen's University, Canada


    Hegemony, Mass Media and Cultural Studies offers a needed and welcome engagement with three critical paradigms in media studies—the Critical Theory of the Frankfurt School, early British Cultural Studies, and the Political Economy of Communication—that aims to provide a compelling, usable theoretical synthesis for contemporary media scholars and students. Rigorously interdisciplinary, historically grounded, methodologically creative and theoretically sophisticated, Sean Johnson Andrews’ book is a prominent intervention in the field.
    — Janice Peck, Professor and Associate Dean for Graduate Studies and Research, University of Colorado Boulder


    Sean Johnson Andrews is one of those exceedingly rare critics and commentators who is equally alert to the meaning and the economics of popular culture. He skillfully navigates the foggy waterways where audiences, institutions, and texts collide. Bravo!
    — Toby Miller, Professor and Director of the Institute for Media and Creative Industries, Loughborough University


    The bulk of the text offers a compelling investigation into the corporate control of commodified culture … Andrews is at his best when describing specific histories that support his overall claims regarding hegemony and cultural meaning making.
    Andrew Wood, Lateral
    —


Features
Features
  • Offers a rigorous, interconnected overview of dominant and critical paradigms of media and cultural studies from the early twentieth century to the present.

    Helps readers better understand the ways their political agency, cultural value, and economic power cut across the supposed divide between new and old media.

    Ideal for advanced-level undergraduate and postgraduate courses on Mass Media, Cultural Studies, Digital Media and American Culture.




ALSO AVAILABLE

  • Cover image for the book The Mediated World: A New Approach to Mass Communication and Culture, Second Edition
  • Cover image for the book Media Literacy in Action: Questioning the Media
  • Cover image for the book Social Media and Society: An Introduction to the Mass Media Landscape, Second Edition
  • Cover image for the book Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Sixth Edition
  • Cover image for the book Media Literacy in Action: Questioning the Media, Second Edition
  • Cover image for the book Health and Inequality in Standup Comedy: Stories That Challenge Stigma
  • Cover image for the book The Press and Democratic Backsliding: How Journalism Has Failed the Public and How It Can Revive Democracy
  • Cover image for the book Immersive Journalism: Virtual Reality and the Future of the News Industry
  • Cover image for the book Social Media: Pedagogy and Practice
  • Cover image for the book Gender in the Digital Sphere: Representation, Engagement, and Expression
  • Cover image for the book Drill Rap, Sex Work, and the Digital Underground: (Clout)Chasing on Chicago’s Southside
  • Cover image for the book Interactive Media and Society
  • Cover image for the book Esports Motivations: What's Driving the Fastest Growing Sports Phenomenon?
  • Cover image for the book Media and Participation in Post-Migrant Societies
  • Cover image for the book Digital Media in Urban China: Locating Guangzhou
  • Cover image for the book Fact over Fake: A Critical Thinker's Guide to Media Bias and Political Propaganda
  • Cover image for the book The Cultural Work of Community Radio
  • Cover image for the book American Television’s Live Coverage of the 9/11 Attacks: Journalism on the Screen
  • Cover image for the book Thailand, Western Cinema, and Imagery: Misrepresentation, Exoticisation, and Reclamation
  • Cover image for the book A Critical Companion to David Fincher
  • Cover image for the book Audience Interactions in Contemporary Celebrity Culture: Approaches from across Disciplines
  • Cover image for the book The Information Behavior of Wikipedia Fan Editors: A Digital (Auto)Ethnography
  • Cover image for the book Understanding Digital Racism: Networks, Algorithms, Scale
  • Cover image for the book Digital Media Effects
  • Cover image for the book The New Collective Behavior in Digital Society: Connection, Contagion, Control
  • Cover image for the book Ethics of Virtual Reality: Technology and Experience
  • Cover image for the book Diversity and Inclusion in the Esports Industry
  • Cover image for the book Race, Representation, and Satire
  • Cover image for the book To See and Be Seen: The Environments, Interactions and Identities Behind News Images
  • Cover image for the book Dissecting Cannibal Holocaust
  • Cover image for the book Interpreting and Transmitting Kynicism in Joker: The Dark Side of Film Fandom
  • Cover image for the book Superheroes and Digital Perspectives: Super Data
  • Cover image for the book Diversifying the Space of Podcasting: Access, Identity, and Reflective Practices
  • Cover image for the book Devaluing Public Apologies in the Age of Social Media: How Polarization and Cancel Culture Complicate the Mea Culpa
  • Cover image for the book The 12 Attributes of Extraordinary Media Professionals
  • Cover image for the book Culinary Cinema: Appetite, Narrative, and Community in Contemporary Film
  • Cover image for the book Building Back Truth in an Age of Misinformation
  • Cover image for the book The Mediated World: A New Approach to Mass Communication and Culture, Second Edition
  • Cover image for the book Media Literacy in Action: Questioning the Media
  • Cover image for the book Social Media and Society: An Introduction to the Mass Media Landscape, Second Edition
  • Cover image for the book Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Sixth Edition
  • Cover image for the book Media Literacy in Action: Questioning the Media, Second Edition
  • Cover image for the book Health and Inequality in Standup Comedy: Stories That Challenge Stigma
  • Cover image for the book The Press and Democratic Backsliding: How Journalism Has Failed the Public and How It Can Revive Democracy
  • Cover image for the book Immersive Journalism: Virtual Reality and the Future of the News Industry
  • Cover image for the book Social Media: Pedagogy and Practice
  • Cover image for the book Gender in the Digital Sphere: Representation, Engagement, and Expression
  • Cover image for the book Drill Rap, Sex Work, and the Digital Underground: (Clout)Chasing on Chicago’s Southside
  • Cover image for the book Interactive Media and Society
  • Cover image for the book Esports Motivations: What's Driving the Fastest Growing Sports Phenomenon?
  • Cover image for the book Media and Participation in Post-Migrant Societies
  • Cover image for the book Digital Media in Urban China: Locating Guangzhou
  • Cover image for the book Fact over Fake: A Critical Thinker's Guide to Media Bias and Political Propaganda
  • Cover image for the book The Cultural Work of Community Radio
  • Cover image for the book American Television’s Live Coverage of the 9/11 Attacks: Journalism on the Screen
  • Cover image for the book Thailand, Western Cinema, and Imagery: Misrepresentation, Exoticisation, and Reclamation
  • Cover image for the book A Critical Companion to David Fincher
  • Cover image for the book Audience Interactions in Contemporary Celebrity Culture: Approaches from across Disciplines
  • Cover image for the book The Information Behavior of Wikipedia Fan Editors: A Digital (Auto)Ethnography
  • Cover image for the book Understanding Digital Racism: Networks, Algorithms, Scale
  • Cover image for the book Digital Media Effects
  • Cover image for the book The New Collective Behavior in Digital Society: Connection, Contagion, Control
  • Cover image for the book Ethics of Virtual Reality: Technology and Experience
  • Cover image for the book Diversity and Inclusion in the Esports Industry
  • Cover image for the book Race, Representation, and Satire
  • Cover image for the book To See and Be Seen: The Environments, Interactions and Identities Behind News Images
  • Cover image for the book Dissecting Cannibal Holocaust
  • Cover image for the book Interpreting and Transmitting Kynicism in Joker: The Dark Side of Film Fandom
  • Cover image for the book Superheroes and Digital Perspectives: Super Data
  • Cover image for the book Diversifying the Space of Podcasting: Access, Identity, and Reflective Practices
  • Cover image for the book Devaluing Public Apologies in the Age of Social Media: How Polarization and Cancel Culture Complicate the Mea Culpa
  • Cover image for the book The 12 Attributes of Extraordinary Media Professionals
  • Cover image for the book Culinary Cinema: Appetite, Narrative, and Community in Contemporary Film
  • Cover image for the book Building Back Truth in an Age of Misinformation
facebook icon twitter icon instagram icon linked in icon NEWSLETTERS
ABOUT US
  • Mission Statement
  • Employment
  • Privacy
  • Accessibility Statement
CONTACT
  • Company Directory
  • Publicity and Media Queries
  • Rights and Permissions
  • Textbook Resource Center
AUTHOR RESOURCES
  • Royalty Contact
  • Production Guidelines
  • Manuscript Submissions
ORDERING INFORMATION
  • Rowman & Littlefield
  • National Book Network
  • Ingram Publisher Services UK
  • Special Sales
  • International Sales
  • eBook Partners
  • Digital Catalogs
IMPRINTS
  • Rowman & Littlefield
  • Lexington Books
  • Hamilton Books
  • Applause Books
  • Amadeus Press
  • Backbeat Books
  • Bernan
  • Hal Leonard Books
  • Limelight Editions
  • Co-Publishing Partners
  • Globe Pequot
  • Down East Books
  • Falcon Guides
  • Gooseberry Patch
  • Lyons Press
  • Muddy Boots
  • Pineapple Press
  • TwoDot Books
  • Stackpole Books
PARTNERS
  • American Alliance of Museums
  • American Association for State and Local History
  • Brookings Institution Press
  • Center for Strategic & International Studies
  • Council on Foreign Relations
  • Fairleigh Dickinson University Press
  • Fortress Press
  • The Foundation for Critical Thinking
  • Lehigh University Press
  • United States Holocaust Memorial Museum
  • Other Partners...