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Digital Media and the Preservation of Indigenous Languages in Africa

Toward a Digitalized and Sustainable Society

Edited by Fulufhelo Oscar Makananise and Shumani Eric Madima - Contributions by Yusuf Ayodeji Ajani; Nhlayisi Cedrick Baloyi; Jennings Joy Chibike; Zelda Elisifa; Remah Joyce Lubambo; Memory Mabika; Shumani Eric Madima; Fulufhelo Oscar Makananise; Amukelani Collen Mangaka; Edgar Julius Malatji; Mawethu Glemar Mapulane; Rudzanimbilu Muthambi; Joseph M. Ngoaketsi; Toyosi Olugbenga Samson Owolabi; Kganathi Shaku; Adeyinka Tella and Beryl Babsy Boniwe MaMchunu Xaba

Digital Media and the Preservation of Indigenous Languages in Africa: Toward a Digitalized and Sustainable Society presents cutting-edge epistemological debates, academic case studies, and empirical research from African scholars on the intersection of digital media technologies, artificial intelligence, and the preservation of Indigenous languages in the continent. This edited collection provides a methodology for African researchers, practitioners, and marginalized communities to integrate digital technologies into their lives to foster innovation, advance the documentation and preservation of underrepresented languages, and promote African-centered epistemologies. Contributors to this edited volume argue that African societies should acknowledge and embrace digital media platforms. Despite these platforms’ potential as sites of epistemic colonialism, they are essential for promoting ways of life that reflect the diversity and importance of Indigenous cultures. For Indigenous languages and local epistemologies to flourish in this rapidly evolving technological era, African communities must employ a variety of contemporary practices and strategies to document, protect, and preserve ways of being that have formerly been relegated to the periphery.

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Lexington Books
Pages: 302 • Trim: 6⅜ x 9½
978-1-66695-752-5 • Hardback • June 2024 • $120.00 • (£92.00)
978-1-66695-753-2 • eBook • June 2024 • $50.00 • (£38.00)
Series: Communication, Globalization, and Cultural Identity
Subjects: Language Arts & Disciplines / Communication Studies, History / Africa / General

Fulufhelo Oscar Makananise is associate professor in the Department of Communication Science at the University of South Africa.

Shumani Eric Madima is senior lecturer of linguistics in the Department of English, Media Studies, and Linguistics at the University of Venda .

Introduction: Theorizing Digital Media and Epistemic Indigenous Languages Preservation for Sustainable Development in the Fourth Industrial Revolution by Fulufhelo Oscar Makananise and Shumani Eric Madima

Part I: Digital Preservation, Epistemic African Knowledges, and the Fourth Industrial Revolution

Chapter 1: Digital Preservation of Indigenous Languages and Participatory Epistemic Knowledge Systems of the Global South: Insights from South African Experiences by Fulufhelo Oscar Makananise

Chapter 2: Indigenous Language Preservation and Promotion through Digital Media Technology in the Fourth Industrial Revolution by Yusuf Ayodeji Ajani, Adeyinka Tella, and Nhlavu Petros Dlamini

Chapter 3: Positioning South African Indigenous Languages on Social Media Communication in the Fourth Industrial Revolution by Shumani Eric Madima

Chapter 4: Computational Linguistics and Indigenous Languages: WhatsApp Emoji Use and the Reclamation of Shona and Ndebele Language and Culture by Jennings Joy Chibike

Part II: Digital Media Strategies and Indigenous Language Preservation in the Fourth Industrial Revolution

Chapter 5: Global Initiatives for Digital Preservation of Indigenous Languages in the Fourth Industrial Revolution by Adeyinka Tella and Joseph Ngoaketsi

Chapter 6: Indigenous Language Development and Preservation in the Age of the Fourth Industrial Revolution by Remah Joyce Lubambo

Chapter 7: Kivunjo Names and Naming as an Indigenous Language Preservation and Digitization Strategy by Zelda Elisifa

Part III: Endangered Language Revitalization, Social Media Language Prospects, and Media Training

Chapter 8: Using Social Media to Promote Indigenous Languages: Reality or Delusion: A Critical Review of Shona Facebook Television by Memory Mabika

Chapter 9: Exploring the Role of Indigenous Languages in Journalism and Media Training in the Fourth Industrial Revolution Era by Toyosi Olugbenga Samson Owolabi

Chapter 10: Indigenous Language Preservation, Challenges, and Opportunities in the Social Media Age by Mawethu Glemar Mapulane, Amukelani Collen Mangaka, Edgar Julius Malatji, Nhlayisi Cedrick Baloyi, and Rudzanimbilu Muthambi

Part IV: Orality On Social Media, Indigenous Epistemic Cultures, and Minority Languages in Digital Media

Chapter 11: Promotion Of Indigenous Languages and Culture through Social Media by Kganathi Shaku

Chapter 12: Orality On Social Media Language: Linguistic Texts and Images Portraying Elements of Isizulu Folklore by Beryl Babsy Boniwe MaMchunu Xaba

“Digital Media and the Preservation of Indigenous Languages in Africa: Toward a Digitalized and Sustainable Society is a timely and refreshing contribution on the intersection of digital media technologies, artificial intelligence, and Indigenous languages. The combination of academic case studies, practical discourses, and empirical research from African scholars means this collection is a delight to read and unequivocally reinforces the need for Indigenous languages to be fully integrated into digital media technologies in order to promote and preserve the diversity and richness of Indigenous cultures. This book is a must read for academics, researchers, students, and policymakers.”


— Oluyinka Osunkunle, University of Fort Hare


Digital Media and the Preservation of Indigenous Languages in Africa

Toward a Digitalized and Sustainable Society

Cover Image
Hardback
eBook
Summary
Summary
  • Digital Media and the Preservation of Indigenous Languages in Africa: Toward a Digitalized and Sustainable Society presents cutting-edge epistemological debates, academic case studies, and empirical research from African scholars on the intersection of digital media technologies, artificial intelligence, and the preservation of Indigenous languages in the continent. This edited collection provides a methodology for African researchers, practitioners, and marginalized communities to integrate digital technologies into their lives to foster innovation, advance the documentation and preservation of underrepresented languages, and promote African-centered epistemologies. Contributors to this edited volume argue that African societies should acknowledge and embrace digital media platforms. Despite these platforms’ potential as sites of epistemic colonialism, they are essential for promoting ways of life that reflect the diversity and importance of Indigenous cultures. For Indigenous languages and local epistemologies to flourish in this rapidly evolving technological era, African communities must employ a variety of contemporary practices and strategies to document, protect, and preserve ways of being that have formerly been relegated to the periphery.

Details
Details
  • Lexington Books
    Pages: 302 • Trim: 6⅜ x 9½
    978-1-66695-752-5 • Hardback • June 2024 • $120.00 • (£92.00)
    978-1-66695-753-2 • eBook • June 2024 • $50.00 • (£38.00)
    Series: Communication, Globalization, and Cultural Identity
    Subjects: Language Arts & Disciplines / Communication Studies, History / Africa / General
Author
Author
  • Fulufhelo Oscar Makananise is associate professor in the Department of Communication Science at the University of South Africa.

    Shumani Eric Madima is senior lecturer of linguistics in the Department of English, Media Studies, and Linguistics at the University of Venda .

Table of Contents
Table of Contents
  • Introduction: Theorizing Digital Media and Epistemic Indigenous Languages Preservation for Sustainable Development in the Fourth Industrial Revolution by Fulufhelo Oscar Makananise and Shumani Eric Madima

    Part I: Digital Preservation, Epistemic African Knowledges, and the Fourth Industrial Revolution

    Chapter 1: Digital Preservation of Indigenous Languages and Participatory Epistemic Knowledge Systems of the Global South: Insights from South African Experiences by Fulufhelo Oscar Makananise

    Chapter 2: Indigenous Language Preservation and Promotion through Digital Media Technology in the Fourth Industrial Revolution by Yusuf Ayodeji Ajani, Adeyinka Tella, and Nhlavu Petros Dlamini

    Chapter 3: Positioning South African Indigenous Languages on Social Media Communication in the Fourth Industrial Revolution by Shumani Eric Madima

    Chapter 4: Computational Linguistics and Indigenous Languages: WhatsApp Emoji Use and the Reclamation of Shona and Ndebele Language and Culture by Jennings Joy Chibike

    Part II: Digital Media Strategies and Indigenous Language Preservation in the Fourth Industrial Revolution

    Chapter 5: Global Initiatives for Digital Preservation of Indigenous Languages in the Fourth Industrial Revolution by Adeyinka Tella and Joseph Ngoaketsi

    Chapter 6: Indigenous Language Development and Preservation in the Age of the Fourth Industrial Revolution by Remah Joyce Lubambo

    Chapter 7: Kivunjo Names and Naming as an Indigenous Language Preservation and Digitization Strategy by Zelda Elisifa

    Part III: Endangered Language Revitalization, Social Media Language Prospects, and Media Training

    Chapter 8: Using Social Media to Promote Indigenous Languages: Reality or Delusion: A Critical Review of Shona Facebook Television by Memory Mabika

    Chapter 9: Exploring the Role of Indigenous Languages in Journalism and Media Training in the Fourth Industrial Revolution Era by Toyosi Olugbenga Samson Owolabi

    Chapter 10: Indigenous Language Preservation, Challenges, and Opportunities in the Social Media Age by Mawethu Glemar Mapulane, Amukelani Collen Mangaka, Edgar Julius Malatji, Nhlayisi Cedrick Baloyi, and Rudzanimbilu Muthambi

    Part IV: Orality On Social Media, Indigenous Epistemic Cultures, and Minority Languages in Digital Media

    Chapter 11: Promotion Of Indigenous Languages and Culture through Social Media by Kganathi Shaku

    Chapter 12: Orality On Social Media Language: Linguistic Texts and Images Portraying Elements of Isizulu Folklore by Beryl Babsy Boniwe MaMchunu Xaba

Reviews
Reviews
  • “Digital Media and the Preservation of Indigenous Languages in Africa: Toward a Digitalized and Sustainable Society is a timely and refreshing contribution on the intersection of digital media technologies, artificial intelligence, and Indigenous languages. The combination of academic case studies, practical discourses, and empirical research from African scholars means this collection is a delight to read and unequivocally reinforces the need for Indigenous languages to be fully integrated into digital media technologies in order to promote and preserve the diversity and richness of Indigenous cultures. This book is a must read for academics, researchers, students, and policymakers.”


    — Oluyinka Osunkunle, University of Fort Hare


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