Introduction
The Wonderful(?) World of Disney
Robyn Muir, Rebecca Rowe, Hannah Helm, and Emily Aguiló-Pérez
Chapter 1
Mickey Mouse’s Trip to Republican China: Pictorial Culture and Transnational Media-Mix
Muyang Zhuang
Chapter 2
Brandcasting Pixar: Corporate Allegory as Corporate Strategy in the War for the Disney Succession
Jamie Clarke
Chapter 3
Disney+ as a Platform for Franchise Expansion
Jason Scott
Chapter 4
No-body Like U: Disney Boy Bands from The Jim Crows to 4*TOWN
Jennessa Hester
Chapter 5
Representations of Dwarfism: How to Laugh with Us, Not at Us
Erin Pritchard
Chapter 6
From Los Caballeros to La Familia: Ideology and the Construction of Latin America in Disney’s Animated Feature Films
Abigail Fine
Chapter 7
“You Must be Bold and Daring!”: How Fashion is Interpreted and Presented Through the Lens of Costuming in Disney’s Animated Films
Marley Healy
Chapter 8
Geotransmedia: Space, Memory and Branding in Magic Kingdom
Ana Carolina Almeida Souza
Chapter 9
Inheriting my Ears: Disney Fandom and Identity Formation in Infancy
Cariad Martin
Conclusion
The Power of a Mickey Mouse Topic
Rebecca Rowe and Hannah Helm