In Nikki Haley's Lessons from the New South, Wanda Little Fenimore traces the resurrection of the phrase “New South” with South Carolina’s former governor, Nikki Haley. Through analyzing speeches, Fenimore demonstrates how politicians use historical terms in new ways that obscure their roots but remain oppressive in the twenty-first century. This book reveals how Nikki Haley manufactured her “New South” as progressive, and forward-thinking, yet the term functions as a form of inferential racism, ultimately, reproducing traditional conservatism rooted in white supremacy. Scholars of rhetoric, communication, political science, and women’s studies will find this book of particular interest.
Wanda Little Fenimore is a rhetorical scholar whose research focuses on racial injustice in the US South.
Chapter 1: Kick with a Smile
Chapter 2: Haley vs. Obama
Chapter 3: Lesson One: Unity
Chapter 4: Lesson Two: Jobs, Jobs, Jobs,
Chapter 5: Lesson Three: Hugs and Prayers
"Dr. Little Fenimore has produced an exceptional and timely rhetorical analysis of a significant political figure. She artfully and seamlessly weaves together the strands of politics, gender, race, and rhetoric to craft a complex portrait of Nikki Haley and her “lessons.” Nikki Haley's Lessons from the New South meticulously traces the rhetorical contours, history, and functions of the New South ideology through Governor Haley’s public discourse, and even locates the remnants of New South exceptionalism, unity of purpose, and progress in Haley’s recently launched presidential campaign. Dr. Little Fenimore’s clear and cogent writing style makes this book easily accessible to both undergraduate- and graduate-level students of rhetorical criticism, as well as enjoyable to a broader reading public."
“This book presents a fascinating study of how former South Carolina governor and current presidential primary candidate Nikki Haley mobilizes the 'New South' as a rhetorical appeal in her political speeches. This book meticulously demonstrates the ways in which historical discourses tied to history, memory, race, and region continue to wield significant rhetorical power in contemporary politics. Given Haley’s current campaign for the Republican nomination and potential as a vice presidential candidate, it is especially timely.”