In international politics, states often strive to maintain their position through either cooperation or force. Soft power theory has emerged as a non-violent approach for states to achieve national interest by utilizing intangible resources. China and India have successfully employed soft power strategies to expand their influence, and as neighbors of both countries, Pakistan is a relevant case study for examining their soft power application. The withdrawal of the United States from Afghanistan has raised questions about how India and China will engage and cooperate in dealing with Pakistan, as well as how they will fill the regional gap left by the US. To explore these questions, a book has been developed that uses Joseph S. Nye's Soft Power theory and developing a new idea of “Power of Bonding” based on non-Western perspectives to examine India and China's soft power strategy on Pakistan. The book aims to compare and understand the influences, strategies, and resources used by India and China when dealing with Pakistan. Additionally, it evaluates their areas of influence and soft power strategy in three thematic areas: political and diplomatic engagement, cultural attributions and attraction for power bonding, and economic partnerships. To accomplish these objectives, the study relies on various research methods, including content analysis of articles published in Pakistan's DAWN newspaper, one-on-one interviews with participants from Pakistan, India, and China, and a literature review that includes non-academic publications, journals, academic books, and official government reports.
Nazmul Islam is Head of Türkiye, Asia, and Indo-Pacific Studies (TAIPS), Institute for International Relations and Strategic Research (ULİSA) and an Assistant Professor of Political Science and Public Administration at the Ankara Yildirim Beyazit University (AYBU), Turkiye.
Chapter 1. Non-Western Emerging Great Power’s Soft Strategy: Theoretical and Empirical Outline
Chapter 2. China’s Soft Power Strategy in Pakistan
Chapter 3. India’s Soft Power Strategy in Pakistan
Chapter 4. Comparing the China and India’s Soft Power Strategy in the Case of Pakistan
"The book is an illuminating dissection of soft power, and an in-depth analysis of Pakistan's relations with China and India."
Power of Bonding and Non-Western Emerging Great Powers Engagement: Comparing China and India’s Soft Power Strategy in Pakistananalyses the soft power strategies of China and India in Pakistan by providing a theoretical background and practical applications. The author provides an outlook to the changing power dynamics in Asia by focusing on the rising powers, China and India, use of cultural and economic tools of soft power by these two rising powers in a pivotal country, Pakistan. Analysis of impact of rising powers in Asia in global politics is common but focus on regional implications of this change with the tools of soft power is not prevalent. This book makes a contribution in this respect.