Trim: 6 x 9
978-1-66690-638-7 • Hardback • January 2023 • $90.00 • (£69.00)
978-1-66690-639-4 • eBook • November 2022 • $45.00 • (£30.99)
Brittany R. Clark is lecturer in the English department at Clemson University.
Chapter 1: Advertising the Empire: Selfridge Advertisements at the Turn of the Century
Chapter 2: Cinderella at the Palace of Consumption: Depictions of Retail on Film in the Early 20th Century
Chapter 3: The White Stuff: Passing Narratives and the Department Store in Lovecraft Country’s “A Strange Case”
Chapter 4: The Oleson’s Know Best: Little House on the Prairie’s Reflection of Cultural Distrust in the 1970s
Chapter 5: The Manchild Behind the Counter: Depictions of Retail on Film in the Late 20th and Early 21st Centuries
Chapter 6: I Was a Retail Salesperson: An Examination of Two Memoirs About Working in Retail
Chapter 7: Superstore: A Modern Working-Class Sitcom?
Chapter 8: I Hate My Job (But I Love Tweeting About It): Deconstructing Short-Form Narratives About Retail Work in Internet Spaces
Media Representations of Retail Work in America provides a vital and sympathetic analysis of one of the largest classes of workers whose identity and image in popular culture has not yet received its due. Brittany R. Clark deftly applies the concept of ‘othering’ to ‘class tourists’—writers who became workers but remain apart from their peers on the job—and also provides a sharp analysis of the corporate ‘deskilling’ of these workers to enhance profits. Readers who have worked in retail will recognize the writer as an astute fellow traveler while the rest of us with her help will penetrate perhaps for the first time the thin working-class line between us and retail workers.— Tom Zaniello, Northern Kentucky University and author of The Cinema of the Precariat: The Exploited, Underemployed, and Temp Workers of the World