This book offers a historical description of science communication and addresses the gaps in the literature with the correspondent counterproposals to address these issues to promote audiences' engagement with science. Denisse Vásquez-Guevara offers practical guidelines to develop and implement effective science communication. Contributors present several communication theories, research and participatory intervention methodologies, data collection, and facilitation tools contrasted with scientific evidence and case studies to illustrate how to carry out engaging initiatives that unite researchers and people around collaboration and interest in scientific research. Scholars of science communication, participatory-action research, and decolonial methodologies will find this book of particular interest.
Denisse Vásquez-Guevara is assistant professor in the communication department at Cal Poly Pomona, and associate professor in the School of Communication and Department of Biosciences at the University of Cuenca.
Judith McIntosh White is associate professor in the Communication and Journalism Department at the University of New Mexico.
David Weiss is associate professor in the Communication and Journalism Department at the University of New Mexico.
Angélica Ochoa-Aviles is professor in the College of Chemical Sciences and the Department of Biosciences at Universidad de Cuenca.
Fernando Ortiz-Vizuete is professor in the School of Journalism at Universidad de Cuenca.
Table of Contents
List of Figures/Tables
Chapter 1: The Evolution of Science Communication
Denisse Vásquez-Guevara, David Weiss, Judith McIntosh White
Chapter 2: Decolonizing Science Communication: A Road for Envisioning Public Engagement
Denisse Vásquez-Guevara, David Weiss, Judith McIntosh-White, Angélica Ochoa-Avilés
Chapter 3: Methodological Alternatives that Promote Public Engagement for Science Communication
Judith McIntosh White, Angelica Ochoa-Aviles, Denisse Vásquez-Guevara
Chapter 4: Building Science Communication Strategies: New or Existing Initiatives
Denisse Vasquez-Guevara, Angélica Ochoa-Avilés, David Weiss, Judith McIntosh White
Chapter 5: Implications for Effective Science Communication to Reach Public Engagement
Denisse Vasquez-Guevara, Fernando Ortiz-Vizuete
Chapter 6: Social Media Audiovisual Narratives for Science Communication
About the Contributors