Using Heideggerian tool ontology to investigate antiblack racism in the United States, Ontological Branding: Power, Privilege, and White Supremacy in a Colorblind World provides a novel account of race and racial justice. Bonard Iván Molina García argues that race is best understood as a tool to brand persons of color, particularly Black persons, as subordinate in order to privilege whiteness as the proper state of persons in a world created by and for persons and in which all (and only) persons are equal. Persons of color, particularly Black persons, are thus excluded from full participation in the rights and privileges of personhood and instead relegated to ways of being in service to the white world. This white supremacist system was created through law, and despite significant changes, U.S. law’s current approach to racial justice through colorblindness only serves to safeguard white supremacy. Racial justice instead requires a critical race consciousness that accounts for the ontology of race. Racial justice requires ontological justice.
Bonard Iván Molina García is an international arbitration attorney and independent scholar based in Washington D.C.
Chapter 1: Tool Ontology
Chapter 2: Ontological Brands
Chapter 3: A Genealogy of (White) America
Chapter 4: The Pale and Inconspicuous Presence
Chapter 5: Ontological Justice as Racial Justice
About the Author
With his analysis of "ontological branding," Bonard Iván Molina García illuminates the ways that racial power is exercised without the intent or decision of any actor at all, as just part of what is taken for granted within the dominant mode of consciousness that Molina García unpacks so well. Molina García's central idea, that being itself is central to and a factor in the grammar of racial ideology, draws on difficult philosophical concepts that he renders both accessible and compelling. Molina García makes important contributions to the study of how race works in a liberal society that proclaims itself colorblind. Ontological Branding is a powerful and sophisticated new work of critical race theory.