University Press Copublishing Division / Fairleigh Dickinson University Press
Trim: 6 x 9
978-1-61147-439-8 • Hardback • December 2011 • $122.00 • (£94.00)
978-1-61147-699-6 • Paperback • June 2014 • $55.99 • (£43.00)
978-1-61147-440-4 • eBook • November 2011 • $50.00 • (£38.00)
R.C. MacDougall is professor in the communication department at Curry College.
Chapter 1 Understanding our Digination
Chapter 2 Lost Logos: Finding the Art and Argument in McLuhan's Message
Chapter 3 Indigenous E-mail: Identity Construction and the Oral/Textual Interface
Chapter 4 Blogs:The News Medium
Chapter 5 Information, Interactivity, and the Denizen of Digination
Chapter 6 Search Engineering and the Emerging Information Ecology
Chapter 7 Portable Digital Music Devices and the Sound-Tracked Lifeworld
Chapter 8 Podcasting and Lifeworld:From Sound Track to Narractive Track
Chapter 9 Knitting, Napping, and Notebook Computers (and other mnemotechnical systems)
Chapter 10 eBay Ethics:Prefiguring the "Digital Democracy"
Chapter 11 Media Ecology and a Biological Approach to Understanding Our Digination
Chapter 12 Appendix: The Tetrads
Chapter 13 References
Chapter 14 Index
Digination's core premise is that technology impacts everyone in many ways—socially, culturally, politically, and psychologically. Life in a digital nation is not simply a reality where humans utilize technology. Conversely, technology is an agent that affects people both individually and collectively as a society. Through a media ecologist's lens, MacDougall (Curry College) weaves theory, empirical data, and his own perspective into an account of technology and its influence on humankind. The volume, part of the publisher's "Communication Studies" series, is divided into 11 chapters. The author begins with an examination of the contributions of media theorist Marshall McLuhan, whose influence is evident throughout the work. The core of the book consists of seven chapters, each focusing on an individual technology. E-mail, blogs, search engines, personal music devices, podcasts, laptops, and eBay take their turn as subjects in this examination. Finally, an appendix of McLuhan tetrads or charts that visually represent the societal effects of individual technologies closes the book. An interesting, timely analysis of the human relationship with the machine. Summing Up: Recommended.
— Choice Reviews
I am impressed with the scope and depth of Dr. MacDougall's understanding of media and their influence on psyche and society alike. [Digination] is going to be useful … [MacDougall] demonstrates an unusual degree of ability to work with the more sophisticated tools that I and my father developed for the study of human technologies.
— Dr. Eric McLuhan, Internationally-known and award-winning lecturer on communication and media, co-author Laws of Media (with Marshall McLuhan).
Digination represents a major contribution to the media ecology literature. I particularly enjoyed the way in which media ecology and biology are combined.
— Robert K. Logan, Chief Scientist - sLab OCAD U, author of Understanding New Media: Extending Marshall McLuhan