Rowman & Littlefield Publishers / Amer Council Ed Ace (Post Acq)
Pages: 200
•
Trim: 6⅜ x 9½
978-1-60709-649-8 • Hardback • March 2010 • $77.00 • (£59.00)
978-1-60709-651-1 • eBook • April 2010 • $73.00 • (£56.00)
Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public Administration at George Washington University, where he teaches graduate courses related to fundraising, philanthropy, and the management of nonprofit organizations. He also provides fundraising and management advice to colleges and universities, national institutions and associations, and nonprofit organizations.
Chapter 1 Introduction
Chapter 2 The Comprehensive Campaign
Chapter 3 Campaign Phases: Key Decisions and Tasks
Chapter 4 The Campaign Team
Chapter 5 Campaign Goals, Priorities, and Objectives
Chapter 6 Campaign Resources and Policies
Chapter 7 Executing the Campaign
Chapter 8 The Art of Fundraising
Chapter 9 Post-Campaign Evaluation, Planning, and Stewardship
Chapter 10 Campaign Communications and Events
Chapter 11 Conclusion
Leading the Campaign belongs on the desk of every campus leader considering or undertaking a comprehensive fundraising campaign. Mike Worth relies on his deep experience as a fundraiser and scholar to bring exceptional clarity to every aspect of the campaign, from goal-setting and gift acceptance policies to communication and stewardship.
— John Lippincott, president, Council for Advancement and Support of Education