As he did in his acclaimed '77: Denver, the Broncos, and a Coming of Age and his earlier nonfiction works, Terry Frei combines reporting, historical research, memoir, and opinion, discussing his varied experiences and the diverse characters—including John and Jack Elway, plus 2010 Pro Football Hall of Fame inductees Jerry Rice and Emmitt Smith—he has encountered in covering Colorado, national, and international sports since he was a green sportswriter in the era of '77. Those diverse figures include Olympic heroes, Hall of Famers, world boxing champions, and other marquee athletes. He also displays his knack for narrative and inquisitive journalism, introducing readers to intriguing figures and taking them behind the scenes of some very high-profile events and settings. All this follows a blunt and unsparing assessment of the modern newspaper and sports journalism.