R&L Education
Pages: 176
Trim: 6 x 9
978-1-57886-020-3 • Paperback • July 2003 • $60.00 • (£46.00)
Jeffrey R. Cornwall holds the Jack C. Massey Chair in Entrepreneurship at Belmont University in Nashville, Tennessee. Previously, he was the Sandra Schulze Chair in Entrepreneurship at the University of St. Thomas in St. Paul, Minnesota. He was co-founder, president, and CEO of Atlantic Behavioral Health Systems, which provided a full continuum of mental health programs and included state-licensed private schools.
Cornwall writes extensively on entrepreneurship, and consults regularly with a variety of profit and nonprofit organizations, including charter schools and other educational organizations. He has co-authored three other books, including The Entrepreneurial Educator (ScarecrowEducation, 2000). Cornwall also taught at the University of Wisconsin - Oshkosh and the University of Kentucky.
Part 1 Acknowledgments
Part 2 Part 1: The Idea Phase
Chapter 3 1 Introduction
Chapter 4 2 Defining the Vision
Chapter 5 3 The Initial Feasibility Assessment
Part 6 Part 2: The Planning Phase
Chapter 7 4 The Business Plan
Chapter 8 5 Understanding the Market
Chapter 9 6 The Marketing Plan
Chapter 10 7 The Team
Chapter 11 8 The Operating Plan
Chapter 12 9 The Financial Plan
Part 13 Part 3: The Start-Up and Beyond
Chapter 14 10 Building and Effective Culture
Chapter 15 11 Managing Growth
Part 16 References
Part 17 Index
Part 18 About the Author
...provides useful business processes and principles along with specific tools and examples.
— School Administrator