Rowman & Littlefield Publishers / Alban Books
Trim: 6 x 9
978-1-56699-368-5 • Paperback • December 2008 • $30.00 • (£22.99)
978-1-56699-616-7 • eBook • December 2008 • $26.50 • (£19.99)
Lynne M. Baab is a Presbyterian minister and author of six books and a Bible study guide. She recently completed a Ph.D. in communication at the University of Washington. She lives with her husband in Dunedin, New Zealand, where she is a lecturer in pastoral theology at the University of Otago. She is the author of three other Alban Institute books: Personality Type in Congregations, Embracing Midlife, and Beating Burnout in Congregations.
This timely and accessible resource offers an insightful overview of the manifold ways this technology can convey the values, identity and mission of congregations to the wider world.
— The Lutheran
Reaching Out in a Networked World is a true eye opener about how we should be thinking about the use of new media technology in our churches from someone who knows exactly what questions to ask—and how to think about the answers.
— Stephen Hayner, President, Columbia Theological Seminary
Our world and culture are changing rapidly and the ways that we as churches communicate our values and identity need to change too in order to be relevant. The use of technology in particular has revolutionized the ways that we form community and network. In her book Reaching Out in a Networked World, Lynne Baab gives us very practical suggestions as to how we can continue to be relevant in this rapidly changing world. It is full of rich examples and information that make it essential reading for anyone seeking to lead a church today.
— Christine Sine, CEO, Mustard Seed Associates, Seattle
This is the book pastors and lay leaders need to read if they care about the face their congregation presents to the community. In a thoughtful yet accessible way, Lynne Baab discusses the ways congregations communicate (or fail to communicate) their heart and, especially, how the new communication technologies can be used faithfully and effectively.
— William Dyrness, Professor of Theology and Culture, Fuller Theological Seminary
If you're looking for Church Communication 2.0, you've found it. Lynne Baab leaves no technology unturned in this marvelously practical, thoughtful guide. From the latest trends in marketing, websites, e-mails, blogs, mission statements, projection screens, and PowerPoint to online communities, this book will help your congregation express its unique identity with authenticity, style, and coherence.
— Sally Morgenthaler, author of Worship Evangelism
Though it certainly stands on its own merits, Reaching Out is an excellent companion to Merritt's book (Tribal Church). Baab tackles the subject of how congregations communicate their story and identity in the postmodern world of Web sites, blogs, and projection screens.
— The Christian Century