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Million Dollar Mailings
Denison Hatch
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
Details
Details
Taylor Trade Publishing / Bonus Books
Pages: 532 Trim: 9 x 11¼
978-1-56625-162-4 • Hardback • April 1997 •
$89.00
• (£68.00)
978-1-4930-7869-1 • eBook • May 2023 •
$84.50
• (£65.00)
Subjects:
Business & Economics / Marketing / General
Million Dollar Mailings
Hardback
$89.00
eBook
$84.50
Summary
Summary
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
Details
Details
Taylor Trade Publishing / Bonus Books
Pages: 532 Trim: 9 x 11¼
978-1-56625-162-4 • Hardback • April 1997 •
$89.00
• (£68.00)
978-1-4930-7869-1 • eBook • May 2023 •
$84.50
• (£65.00)
Subjects:
Business & Economics / Marketing / General
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