Musicians: are you frustrated with promoters and other industry people leaving your emails unanswered? Do you wish to promote your projects but don’t know how to approach the right people?
Promoters are often overwhelmed by hundreds of emails a day so getting that first moment of contact just right can be daunting. Emails are sometimes drafted poorly; social media presence is either lacking or spammy; and there is no real aim other than pushing for immediate results—except that isn’t how the industry works: We are not in the sales business. We are in the people business.
That is the mantra of this book. Featuring interviews with dozens of industry professionals—many with diverse backgrounds and from across the globe— How to Build Relationships in the Music Industry presents valuable insights, do’s, don’ts, tips, and anecdotes that will help any musician present their next project in a way that works in the long term. Arlette Hovinga helps all musicians understand key characteristics of effective, professional communication in the music business which will ultimately lead to better relationships, more bookings, and a stronger following.
Arlette Hovinga is an award-winning publicist, marketing/media director, and a professional member of The Recording Academy. She organizes press tours for festivals around the world and designs marketing and press campaigns for artists and labels. She has worked with The Four Tops, The Temptations, Earth Beat Agency, Matt Bianco, Manu Delago, and many others and has written for JazzForum and Jazz in Europe. With more than ten years of experience in the industry, Arlette wants to build long-term commitments and work toward positive, durable growth for each of her projects. Visit arlettehovinga.com/
Chapter 1: Doing Your Homework
Chapter 2: The Industry & The People In It
Chapter 3: Emailing & Online Communication
Chapter 4: Your Website
Chapter 5: Content & Social Media
Chapter 6: Newsletters
Chapter 7: Crowdfunding Your Project
Chapter 8: Offline Etiquette
Chapter 9: Releasing Your Music
Chapter 10: Touring & Performing
Chapter 11: Getting Signed (or not)
1. Gig pitch email
2. Press pitch email
4. Press release
5. Tour callsheet
6. Standard license agreement
Arlette Hovinga creates a modern-day industry Bible for those who are new and want to start a career in music and even for those with experience. Whether you are an artist or a band, she provides a blueprint, through valuable advice from solid industry professionals, that will help you build a career while avoiding the minefields. This is a solid and valuable resource for the twenty-first century musician and artist.
8/3/23, ChoiceReviews: This title was included in a roundup of forthcoming titles in Business, 2023.Link: https://www.choice360.org/choice-pick/forthcoming-titles-in-science-technology-2023/