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How To Build Relationships in the Music Industry

A Guide for Musicians

Arlette Hovinga

Musicians: are you frustrated with promoters and other industry people leaving your emails unanswered? Do you wish to promote your projects but don’t know how to approach the right people?

Promoters are often overwhelmed by hundreds of emails a day so getting that first moment of contact just right can be daunting. Emails are sometimes drafted poorly; social media presence is either lacking or spammy; and there is no real aim other than pushing for immediate results—except that isn’t how the industry works: We are not in the sales business. We are in the people business.

That is the mantra of this book. Featuring interviews with dozens of industry professionals—many with diverse backgrounds and from across the globe— How to Build Relationships in the Music Industry presents valuable insights, do’s, don’ts, tips, and anecdotes that will help any musician present their next project in a way that works in the long term. Arlette Hovinga helps all musicians understand key characteristics of effective, professional communication in the music business which will ultimately lead to better relationships, more bookings, and a stronger following.

  • Details
  • Details
  • Author
  • Author
  • TOC
  • TOC
  • Reviews
  • Reviews
  • Features
  • Features
Rowman & Littlefield Publishers
Pages: 230 • Trim: 6¼ x 9⅜
978-1-5381-8407-3 • Hardback • August 2023 • $95.00 • (£73.00)
978-1-5381-8408-0 • Paperback • August 2023 • $36.00 • (£30.00)
978-1-5381-8409-7 • eBook • July 2023 • $34.00 • (£25.00)
Series: Music Pro Guides
Subjects: Music / Business Aspects, Business & Economics / Business Communication / General, Music / Instruction & Study / General

Arlette Hovinga is an award-winning publicist, marketing/media director, and a professional member of The Recording Academy. She organizes press tours for festivals around the world and designs marketing and press campaigns for artists and labels. She has worked with The Four Tops, The Temptations, Earth Beat Agency, Matt Bianco, Manu Delago, and many others and has written for JazzForum and Jazz in Europe. With more than ten years of experience in the industry, Arlette wants to build long-term commitments and work toward positive, durable growth for each of her projects. Visit arlettehovinga.com/

Acknowledgements

Introduction

Chapter 1: Doing Your Homework

Chapter 2: The Industry & The People In It

Chapter 3: Emailing & Online Communication

Chapter 4: Your Website

Chapter 5: Content & Social Media

Chapter 6: Newsletters

Chapter 7: Crowdfunding Your Project

Chapter 8: Offline Etiquette

Chapter 9: Releasing Your Music

Chapter 10: Touring & Performing

Chapter 11: Getting Signed (or not)

Appendix: Samples

1. Gig pitch email

2. Press pitch email

3. EPK

4. Press release

5. Tour callsheet

6. Standard license agreement

Bibliography

Arlette Hovinga creates a modern-day industry Bible for those who are new and want to start a career in music and even for those with experience. Whether you are an artist or a band, she provides a blueprint, through valuable advice from solid industry professionals, that will help you build a career while avoiding the minefields. This is a solid and valuable resource for the twenty-first century musician and artist.


— Jason Miles, Grammy Award-winning and Emmy-nominated producer, keyboardist, and composer


Many talented performers and composers are not prepared to negotiate the business side of music. Hovinga provides a necessary guide, with a particular focus on building the relationships that are a critical part of any business, particularly for those who must operate as independent contractors relying on self-promotion. – Brad Stone


— Jazz Journalist Association's 2024 Book Awards


8/3/23, ChoiceReviews: This title was included in a roundup of forthcoming titles in Business, 2023.
Link: https://www.choice360.org/choice-pick/forthcoming-titles-in-science-technology-2023/



How To Build Relationships in the Music Industry

A Guide for Musicians

Cover Image
Hardback
Paperback
eBook
Summary
Summary
  • Musicians: are you frustrated with promoters and other industry people leaving your emails unanswered? Do you wish to promote your projects but don’t know how to approach the right people?

    Promoters are often overwhelmed by hundreds of emails a day so getting that first moment of contact just right can be daunting. Emails are sometimes drafted poorly; social media presence is either lacking or spammy; and there is no real aim other than pushing for immediate results—except that isn’t how the industry works: We are not in the sales business. We are in the people business.

    That is the mantra of this book. Featuring interviews with dozens of industry professionals—many with diverse backgrounds and from across the globe— How to Build Relationships in the Music Industry presents valuable insights, do’s, don’ts, tips, and anecdotes that will help any musician present their next project in a way that works in the long term. Arlette Hovinga helps all musicians understand key characteristics of effective, professional communication in the music business which will ultimately lead to better relationships, more bookings, and a stronger following.

Details
Details
  • Rowman & Littlefield Publishers
    Pages: 230 • Trim: 6¼ x 9⅜
    978-1-5381-8407-3 • Hardback • August 2023 • $95.00 • (£73.00)
    978-1-5381-8408-0 • Paperback • August 2023 • $36.00 • (£30.00)
    978-1-5381-8409-7 • eBook • July 2023 • $34.00 • (£25.00)
    Series: Music Pro Guides
    Subjects: Music / Business Aspects, Business & Economics / Business Communication / General, Music / Instruction & Study / General
Author
Author
  • Arlette Hovinga is an award-winning publicist, marketing/media director, and a professional member of The Recording Academy. She organizes press tours for festivals around the world and designs marketing and press campaigns for artists and labels. She has worked with The Four Tops, The Temptations, Earth Beat Agency, Matt Bianco, Manu Delago, and many others and has written for JazzForum and Jazz in Europe. With more than ten years of experience in the industry, Arlette wants to build long-term commitments and work toward positive, durable growth for each of her projects. Visit arlettehovinga.com/

Table of Contents
Table of Contents
  • Acknowledgements

    Introduction

    Chapter 1: Doing Your Homework

    Chapter 2: The Industry & The People In It

    Chapter 3: Emailing & Online Communication

    Chapter 4: Your Website

    Chapter 5: Content & Social Media

    Chapter 6: Newsletters

    Chapter 7: Crowdfunding Your Project

    Chapter 8: Offline Etiquette

    Chapter 9: Releasing Your Music

    Chapter 10: Touring & Performing

    Chapter 11: Getting Signed (or not)

    Appendix: Samples

    1. Gig pitch email

    2. Press pitch email

    3. EPK

    4. Press release

    5. Tour callsheet

    6. Standard license agreement

    Bibliography

Reviews
Reviews
  • Arlette Hovinga creates a modern-day industry Bible for those who are new and want to start a career in music and even for those with experience. Whether you are an artist or a band, she provides a blueprint, through valuable advice from solid industry professionals, that will help you build a career while avoiding the minefields. This is a solid and valuable resource for the twenty-first century musician and artist.


    — Jason Miles, Grammy Award-winning and Emmy-nominated producer, keyboardist, and composer


    Many talented performers and composers are not prepared to negotiate the business side of music. Hovinga provides a necessary guide, with a particular focus on building the relationships that are a critical part of any business, particularly for those who must operate as independent contractors relying on self-promotion. – Brad Stone


    — Jazz Journalist Association's 2024 Book Awards


Features
Features
  • 8/3/23, ChoiceReviews: This title was included in a roundup of forthcoming titles in Business, 2023.
    Link: https://www.choice360.org/choice-pick/forthcoming-titles-in-science-technology-2023/



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