Unleash your music career and conquer the dynamic new music industry! In a high-tech world overflowing with ever-changing information, don't let the business side of music be your downfall. Business Basics for Musicians is the ultimate layperson’s handbook to mastering the industry.
The third edition provides:
Writing in an engaging tone and easily digestible format, music industry veteran Bobby Borg provides a comprehensive resource that expertly simplifies complex concepts into actionable steps. He addresses five vital areas: pursuing a successful career, building powerful relationships, assembling a winning team, unlocking lucrative deals and dollars, and paving your path to success in 2030 and beyond. This handbook will empower you to navigate the music industry while adeptly avoiding those who seek to exploit your talent.
Bobby Borg MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician’s Institute. He is adjunct professor of music industry studies at University of Southern California’s Thornton School of Music. He is the founder of Bobby Borg Consulting and author of The Musician's Handbook, Music Marketing for The DIY Musician,Business Basics for Musicians, Introduction to Music Publishing for Musicians, and Personal Finance for Musicians. Visit bobbyborg.com.
"An exceptionally well-written, thorough, and competent book for an author who is a non-attorney. Bobby’s book is extremely valuable to anyone trying to understand the new music business.”
“The new music business is full of ever-changing minefields and challenges. Business Basics for Musicians helps steer you through them in a way that lets you enjoy the journey. It’s packed with clear explanations, and information you'll use time and again.”
“Bobby has the ability to make complex topics understandable and instantly applicable and the knowledge and enthusiasm to empower independent musicians with the skills necessary to succeed in the music industry—from the classroom straight to the stage!”
"Business Basics for Musicians provides a solid foundation for understanding the business at large, yet it comes at you from an everyman’s perspective. If you want to learn more about new business essentials from someone who’s survived and thrived the biz, this book is a great read.”
"Bobby Borg’s no nonsense and honest approach to helping musicians and artists understand the complex dynamics of the music business is extremely valuable and insightful for both beginners and seasoned pros. "