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The Road to the White House 2024

The Politics of Presidential Elections, 12th Edition

Stephen J. Wayne

Voters need information about the qualities of candidates, the policies they propose and the partisan labels they wear. Does our Electoral College encourage the most qualified candidates to run? Does it force them to talk candidly with the American people? Will election results accurately reflect the needs of the population as a whole? Wayne's The Road to the White House 2024 answers these questions in a straightforward, jargon-free manner. Equipping you with a background on presidential elections and a guide to the 2024 election, it illustrates the strengths and weaknesses of our electoral democracy. It also offers insights on changes that have revolutionized contemporary electoral politics: the flood of money, the ideological polarization of American parties, the digital revolution, foreign interference, voter eligibility, the integrity of the voting process itself and much more.

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  • Author
  • Author
  • TOC
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  • Reviews
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Rowman & Littlefield Publishers
Pages: 296 • Trim: 6¼ x 9⅜
978-1-5381-8203-1 • Hardback • June 2023 • $120.00 • (£92.00)
978-1-5381-8204-8 • Paperback • May 2023 • $55.00 • (£42.00)
978-1-5381-8205-5 • eBook • June 2023 • $52.00 • (£40.00)
Subjects: Political Science / Political Process / Campaigns & Elections, Political Science / Political Process / Political Parties, Political Science / American Government / Executive Branch
Courses: Political Science; American Government; Presidency, Political Science; American Government; Parties & Interest Groups

Stephen Wayne is an Emeritus Professor of Government at Georgetown University. He is a Washington insider who has written many books and articles on the presidency and presidential elections. A frequent source for journalists covering American politics, he often appears on television and radio news programs, conducts seminars for senior federal executives and international visitors, and lectures at many universities in the United States and abroad.

  • Part One. The Electoral Arena
    • Chapter 1. Presidential Selection: A Historical Overview
      • The Creation of the Electoral College
      • The Development of Nominating Systems
        • Congressional Caucuses
        • National Nominating Conventions
        • Popular Primaries and Caucuses
      • The Evolution of the General Election
        • Partisan Electors
        • Congressional Decisions
        • Judicial Determination
        • Other Close Elections
      • The Politics of Electoral College Voting
      • Summary
      • Where on the Web?
      • Exercises
      • Selected Readings
    • Chapter 2. Campaign Finance
      • The Rising Costs of Running for President
      • The Regulation of Campaign Finance
        • The Federal Election Campaign Act
        • The Buckley v. Valeo Decision
        • The Soft Money Loophole and Other Amendments
        • The Bipartisan Campaign Reform Act
        • The Court’s Citizens United Decision
      • The Money Explosion
        • Candidate Revenues
        • Federal Funds
        • Campaign Expenditures
      • Money and Electoral Success
      • Summary
      • Where on the Web?
      • Exercises
      • Selected Readings
    • Chapter 3. The Political Environment
      • Turnout
        • The Evolution of Voting in American Elections
        • Comparative Turnout in Other Countries
        • Influences on Turnout
        • Turnout and Democracy
        • Turnout and Partisanship
      • The Partisan Basis of Politics
        • Voting Behavior
        • Shifts in Partisanship
      • The Social Basis of Politics
        • The New Deal Realignment
        • Evolving Political Coalitions: 1950–70
        • Electoral Coalitions: The Last Forty Years
      • Summary
      • Where on the Web?
      • Exercises
      • Selected Readings
  • Part Two. The Nomination
    • Chapter 4. Party Rules and Their Impact
      • Reforming the Nomination Process: Democrats Take the Initiative
        • Fixing the Calendar
        • Improving Representation
        • Empowering the Leadership
      • Republican Reforms
      • Legality of Party Rules
      • The Impact of the Rule Changes
        • Turnout
        • Representation
        • Party Organization and Leadership
        • Winners and Losers
      • Summary
      • Where on the Web?
      • Exercises
      • Selected Readings
    • Chapter 5. Campaigning for the Nomination
      • Basic Strategic Guidelines
        • Plan Far Ahead
        • Concentrate Efforts in the Early Contests
        • Raise and Spend Big Bucks
        • Gain Media Attention
        • Develop an Organization
        • Monitor Public Opinion
        • Design and Target a Distinctive Image and Message
        • Make Effective Use of Communication Technologies
      • Coordinating Strategy with Candidacy Status
        • Campaigning as Front-Runner
        • Campaigning as a Non-Front-Runner
        • Campaigning as a Pulpit Candidate
      • Summary
      • Where on the Web?
      • Exercises
      • Selected Readings
    • Chapter 6. The Post-Primary Campaign
      • The Noncompetitive Preconvention Phase
        • Healing Partisan Discord
        • Repositioning and Reprioritizing the Issues
        • Repairing Leadership Images
        • Gaining the Stature of an Incumbent
        • Picking the Vice Presidential Nominee
        • Planning for the Convention
      • Convention Controversies in Historical Perspective
      • Contemporary Conventions: Composition, Content, Communications, and Impact
        • Oratory
        • Themes
        • Platform
        • News Media Coverage
        • Assessing the Conventions’ Impact on the Electorate
      • Characteristics of the Nominees
      • Summary
      • Where on the Web?
      • Exercises
      • Selected Readings
  • Part Three. The General Election Campaign
    • Chapter 7. Strategy, Tactics, and Operations
      • The Evolution of Presidential Campaigns
        • From Porch to Train
        • From Rally to Radio and Television
        • From Art to Science: The Digital Revolution
      • Strategic Planning
        • Partisanship
        • Salient Issues
        • Leadership Imagery
        • Dealing with Incumbency
        • Building a Winning Electoral College Coalition
      • Strategic Execution
        • Organization
        • The Public Dimension
        • Field Offices
        • Data Analysis
      • Summary
      • Where on the Web?
      • Exercises
      • Selected Readings
    • Chapter 8. Media Politics
      • The Mass Media and Electoral Politics: An Overview
        • Print Media
        • Television
        • The Internet
      • Traditional News Coverage
        • Horse Race Journalism
        • Newsworthiness: Bad News Is “Good” News
        • Story Lines
        • Impact
      • Presidential Debates
        • History
        • Preparation
        • Impact
      • Campaign Advertising
        • Format and Tone
        • Emotive Content
        • Accuracy and Truthfulness
      • Digital Communication Controversies
        • Foreign Interference
        • Use and Abuse of Personal Data
      • Summary
      • Where on the Web?
      • Exercises
      • Selected Readings
  • Part Four. The Election: Its Meaning and Consequences
    • Chapter 9. Understanding Presidential Elections
      • Predicting Presidential Elections
        • Forecasting Models
        • Pre-election Polling
        • Election-Night Reporting and Analyses of Exit Polls
      • Interpreting the Election Results
        • Models of Voting Behavior
        • Explaining Presidential Election Results: 1952–2016
      • Converting Electoral Choice into Public Policy
        • The President’s Imprecise Mandate
        • Campaign Expectations and Presidential Performance
        • Transitioning into Office
      • Summary
      • Where on the Web?
      • Exercises
      • Selected Readings
    • Chapter 10. Reforming the Electoral System
      • Improving the Selection Process
        • Party Rules
        • Campaign Finance
      • Informing the Electorate
        • Traditional News Coverage
        • Digital Communications
      • Democratizing the Road to the White House
        • Closing the Participation Divide
        • Changing the Way Presidents Are Elected
      • Increasing Competitiveness for Congressional Elections
      • Summary
      • Where on the Web?
      • Exercises
      • Selected Readings
  • Appendix. The 2019–2020 Presidential Election Campaign

The Road to the White House is required reading for any academic, student, journalist, or lay-person interested in understanding how the United States chooses candidates and elects presidents. And like a fine wine, it gets better over time with each new version.


— David B. Cohen, professor of Political Science, director, Applied Politics Program, University of Akron


The Road to the White House 2024

The Politics of Presidential Elections, 12th Edition

Cover Image
Hardback
Paperback
eBook
Summary
Summary
  • Voters need information about the qualities of candidates, the policies they propose and the partisan labels they wear. Does our Electoral College encourage the most qualified candidates to run? Does it force them to talk candidly with the American people? Will election results accurately reflect the needs of the population as a whole? Wayne's The Road to the White House 2024 answers these questions in a straightforward, jargon-free manner. Equipping you with a background on presidential elections and a guide to the 2024 election, it illustrates the strengths and weaknesses of our electoral democracy. It also offers insights on changes that have revolutionized contemporary electoral politics: the flood of money, the ideological polarization of American parties, the digital revolution, foreign interference, voter eligibility, the integrity of the voting process itself and much more.

Details
Details
  • Rowman & Littlefield Publishers
    Pages: 296 • Trim: 6¼ x 9⅜
    978-1-5381-8203-1 • Hardback • June 2023 • $120.00 • (£92.00)
    978-1-5381-8204-8 • Paperback • May 2023 • $55.00 • (£42.00)
    978-1-5381-8205-5 • eBook • June 2023 • $52.00 • (£40.00)
    Subjects: Political Science / Political Process / Campaigns & Elections, Political Science / Political Process / Political Parties, Political Science / American Government / Executive Branch
    Courses: Political Science; American Government; Presidency, Political Science; American Government; Parties & Interest Groups
Author
Author
  • Stephen Wayne is an Emeritus Professor of Government at Georgetown University. He is a Washington insider who has written many books and articles on the presidency and presidential elections. A frequent source for journalists covering American politics, he often appears on television and radio news programs, conducts seminars for senior federal executives and international visitors, and lectures at many universities in the United States and abroad.

Table of Contents
Table of Contents
    • Part One. The Electoral Arena
      • Chapter 1. Presidential Selection: A Historical Overview
        • The Creation of the Electoral College
        • The Development of Nominating Systems
          • Congressional Caucuses
          • National Nominating Conventions
          • Popular Primaries and Caucuses
        • The Evolution of the General Election
          • Partisan Electors
          • Congressional Decisions
          • Judicial Determination
          • Other Close Elections
        • The Politics of Electoral College Voting
        • Summary
        • Where on the Web?
        • Exercises
        • Selected Readings
      • Chapter 2. Campaign Finance
        • The Rising Costs of Running for President
        • The Regulation of Campaign Finance
          • The Federal Election Campaign Act
          • The Buckley v. Valeo Decision
          • The Soft Money Loophole and Other Amendments
          • The Bipartisan Campaign Reform Act
          • The Court’s Citizens United Decision
        • The Money Explosion
          • Candidate Revenues
          • Federal Funds
          • Campaign Expenditures
        • Money and Electoral Success
        • Summary
        • Where on the Web?
        • Exercises
        • Selected Readings
      • Chapter 3. The Political Environment
        • Turnout
          • The Evolution of Voting in American Elections
          • Comparative Turnout in Other Countries
          • Influences on Turnout
          • Turnout and Democracy
          • Turnout and Partisanship
        • The Partisan Basis of Politics
          • Voting Behavior
          • Shifts in Partisanship
        • The Social Basis of Politics
          • The New Deal Realignment
          • Evolving Political Coalitions: 1950–70
          • Electoral Coalitions: The Last Forty Years
        • Summary
        • Where on the Web?
        • Exercises
        • Selected Readings
    • Part Two. The Nomination
      • Chapter 4. Party Rules and Their Impact
        • Reforming the Nomination Process: Democrats Take the Initiative
          • Fixing the Calendar
          • Improving Representation
          • Empowering the Leadership
        • Republican Reforms
        • Legality of Party Rules
        • The Impact of the Rule Changes
          • Turnout
          • Representation
          • Party Organization and Leadership
          • Winners and Losers
        • Summary
        • Where on the Web?
        • Exercises
        • Selected Readings
      • Chapter 5. Campaigning for the Nomination
        • Basic Strategic Guidelines
          • Plan Far Ahead
          • Concentrate Efforts in the Early Contests
          • Raise and Spend Big Bucks
          • Gain Media Attention
          • Develop an Organization
          • Monitor Public Opinion
          • Design and Target a Distinctive Image and Message
          • Make Effective Use of Communication Technologies
        • Coordinating Strategy with Candidacy Status
          • Campaigning as Front-Runner
          • Campaigning as a Non-Front-Runner
          • Campaigning as a Pulpit Candidate
        • Summary
        • Where on the Web?
        • Exercises
        • Selected Readings
      • Chapter 6. The Post-Primary Campaign
        • The Noncompetitive Preconvention Phase
          • Healing Partisan Discord
          • Repositioning and Reprioritizing the Issues
          • Repairing Leadership Images
          • Gaining the Stature of an Incumbent
          • Picking the Vice Presidential Nominee
          • Planning for the Convention
        • Convention Controversies in Historical Perspective
        • Contemporary Conventions: Composition, Content, Communications, and Impact
          • Oratory
          • Themes
          • Platform
          • News Media Coverage
          • Assessing the Conventions’ Impact on the Electorate
        • Characteristics of the Nominees
        • Summary
        • Where on the Web?
        • Exercises
        • Selected Readings
    • Part Three. The General Election Campaign
      • Chapter 7. Strategy, Tactics, and Operations
        • The Evolution of Presidential Campaigns
          • From Porch to Train
          • From Rally to Radio and Television
          • From Art to Science: The Digital Revolution
        • Strategic Planning
          • Partisanship
          • Salient Issues
          • Leadership Imagery
          • Dealing with Incumbency
          • Building a Winning Electoral College Coalition
        • Strategic Execution
          • Organization
          • The Public Dimension
          • Field Offices
          • Data Analysis
        • Summary
        • Where on the Web?
        • Exercises
        • Selected Readings
      • Chapter 8. Media Politics
        • The Mass Media and Electoral Politics: An Overview
          • Print Media
          • Television
          • The Internet
        • Traditional News Coverage
          • Horse Race Journalism
          • Newsworthiness: Bad News Is “Good” News
          • Story Lines
          • Impact
        • Presidential Debates
          • History
          • Preparation
          • Impact
        • Campaign Advertising
          • Format and Tone
          • Emotive Content
          • Accuracy and Truthfulness
        • Digital Communication Controversies
          • Foreign Interference
          • Use and Abuse of Personal Data
        • Summary
        • Where on the Web?
        • Exercises
        • Selected Readings
    • Part Four. The Election: Its Meaning and Consequences
      • Chapter 9. Understanding Presidential Elections
        • Predicting Presidential Elections
          • Forecasting Models
          • Pre-election Polling
          • Election-Night Reporting and Analyses of Exit Polls
        • Interpreting the Election Results
          • Models of Voting Behavior
          • Explaining Presidential Election Results: 1952–2016
        • Converting Electoral Choice into Public Policy
          • The President’s Imprecise Mandate
          • Campaign Expectations and Presidential Performance
          • Transitioning into Office
        • Summary
        • Where on the Web?
        • Exercises
        • Selected Readings
      • Chapter 10. Reforming the Electoral System
        • Improving the Selection Process
          • Party Rules
          • Campaign Finance
        • Informing the Electorate
          • Traditional News Coverage
          • Digital Communications
        • Democratizing the Road to the White House
          • Closing the Participation Divide
          • Changing the Way Presidents Are Elected
        • Increasing Competitiveness for Congressional Elections
        • Summary
        • Where on the Web?
        • Exercises
        • Selected Readings
    • Appendix. The 2019–2020 Presidential Election Campaign

Reviews
Reviews
  • The Road to the White House is required reading for any academic, student, journalist, or lay-person interested in understanding how the United States chooses candidates and elects presidents. And like a fine wine, it gets better over time with each new version.


    — David B. Cohen, professor of Political Science, director, Applied Politics Program, University of Akron


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