Leaning into Value: Becoming a User-Focused Museum provides guidance to museum leaders struggling to navigate today’s often tumultuous, ever-changing economic, political, leisure and educational landscape. Provided is a concrete framework for maximizing institutional success, a continuous Value Realization process that enables museum leaders to effectively: 1) Calibrate the needs and interests of their current and potential users; 2) Articulate how and why they create value so they can foster enduring relationships with users; 3) Create an ever-evolving series of products and services that consistently deliver unique value to an ever-more diverse set of constituencies; and finally, 4) Validate their activities through empirical processes that promote evidence-based decision making and catalyze measurable, year-on-year improvements in their organization’s community value.