This essential guide to visual storytelling for news media students and professionals, grounds you in proven techniques while it lights your path to the future of new media storytelling in the digital world.
In Make It Memorable, former NBC News correspondent Bob Dotson and New York Times visual investigations producer Drew Jordan present a unique and engaging hands-on approach to the craft of visual storytelling. The third edition offers new insight for the digital age and a step-by-step explanation of how to find and create all kinds of visual stories under tight deadlines. In addition to new scripts annotated with behind-the-scenes insights and structural comments, the book includes links to online videos of all the story examples.
Each chapter includes
Additional book resources
New to the third edition
Bob Dotson, special correspondent for the NBC Today show, has more than forty years of experience in the field of broadcast journalism. His long running “American Story” segment is one of the most honored series in network television history, winning more than 100 awards, including eight Emmys. Dotson has received more than seventy awards, including six Edward R. Murrow Awards for "Best Network News Writing", top journalism awards from DuPont-Columbia and the Robert F. Kennedy Foundation, numerous National Headliner Awards, the Sprague Memorial Citation from the National Press Photographers Association, and the William Allen White Foundation’s 2015 National Citation for long-standing journalistic excellence in service to the profession and community.Drew Jordan is a motion design, graphics, and creative visuals specialist. As a member of the Visual Investigations team at the New York Times, he was part of a team that won a Pulitzer Prize in 2020 for coverage of Russia’s bombing of hospitals in Syria and again in 2022 for their coverage of errant drone strikes in Afghanistan. He has been a graphics editor and producer for 6 News and Documentary Emmy Awards, an Alfred I. Du Pont award, a Peabody award, and Malofiej Gold. Previously, he worked as a creative lead for NBC and ran his own studio specializing in motion design for journalistic and documentary productions.
Chapter 1: Become a Better Storyteller
Chapter 2: Getting Started
Chapter 3: Successfully Pitch the Stories You Want to Do
Chapter 4: Interviewing
Chapter 5: Look for Different Ways to Tell Your Story
Chapter 6: Shooting Your Story
Chapter 8: Writing
Chapter 9: Lighting the Path to What’s New
Additional Videos Available for Viewing
Glossary of Script Cues
About the Authors
Rarely do you get a chance to see how a master storyteller works. This is it. This wonderful book shows you how to build great stories step by step.
A great story can look so natural but hide the truth that a story is a carefully made thing. The good news is that two great visual storytellers, with skill and generosity, have revealed the process in all of its graceful complexity and shown us the way.
For generations, Bob Dotson has shown us how to connect with the audience utilizing people-focused video storytelling, both through his work and his instruction. Make It Memorable continues to be an invaluable resource for journalism that matters and the next generation of journalists will surely benefit from this new edition.
Book and Author Activity:
5/9/23, StoryTech Podcast: Bob Doston was on the podcast and discussed how the evolution of technology has changed how he tells stories.
8/26/23, Eye on Travel: Doston appears on the radio show and discusses traveling, storytelling, and "non-question questions" to learn unexpected things about everyday people.