Acknowledgements
Preface
PART 1 REVISE YOUR CONCEPTUAL FRAMEWORK
1.Pluralize Missions and Elevate Values
PART 2 REVITALIZE YOUR AUDIENCES AND SUPPORTERS
2.Redefine the Relationship between Philanthropy and Governance
3.Recognize the Competitive Marketplace for your Operating Revenues
4.Serve your Community, Audiences and Supporters
PART 3 REORGANIZE YOUR MUSEUM
5.Move from We/Them to Us/Us
6.Reorganize the Museum as a Producing Organization
7.Unify the Museum Field
PART 4 REINVEST IN YOUR RESOURCES
8.Invest in Infrastructure, Not New Structure
9.Leverage Existing Assets
PART 5 REPOSITION YOUR PROGRAMMING
10.Select Your Creative Talents Effectively
11.Support New Strategies for Changing Programming
PART 6 RESTORE MANAGEMENT BASICS
12.Measure, Document and Communicate your Impacts
13.Get Real about Financials
14.Plan Your Future
PART 7 REIMAGINE MUSEUM MODELS
15.Embrace Public Mandates
16.Integrate the Suggestions
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