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Influenced

The Impact of Social Media on Our Perception

Brian Boxer Wachler MD - Foreword by Tony Youn MD

“This engaging, eye-opening book covers everything anyone would ever want to know about social media influencers." —Booklist, Starred Review

Unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we addictively engage social media and the influencers we encounter there.

Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side effects of the social media influencer revolution?

As “Dr. Brian” Boxer Wachler—one of the world’s most esteemed authorities on human perception—reveals in Influenced: The Impact of Social Media on Our Perception, we are oblivious to the mental evolution that is already in process. Science is proving that our addictive reliance upon social media and its influencers is having a demonstrable impact on how we think, feel, and perceive everything around us— and even how we react to stimuli. One might think that a “Like” is nothing more than a split-second tap on a device. However, brain scans tell a different story. Our brains literally light up with every buzz, ding, alert, and ring in anticipation of how our network is responding to us. As we tap away at our devices, we anxiously seek the approval of others—often people we don’t know.

Influenced unpacks what happens to our brains and our behaviors each time we click “Like”; follow an influencer; consume a video; share or reshare an article; post or repost a photograph; write a comment; pile on a trend;; just scroll for new content; and why do we keep coming back for more. Dr. Boxer Wachler includes his own social and medical findings and highlights them with interviews with top influencers, the latest studies, and pop-culture anecdotes.

  • Details
  • Details
  • Author
  • Author
  • TOC
  • TOC
  • Reviews
  • Reviews
  • Features
  • Features
Rowman & Littlefield Publishers
Pages: 320 • Trim: 6 x 8¾
978-1-5381-6419-8 • Hardback • November 2022 • $27.95 • (£19.99)
978-1-5381-6420-4 • eBook • December 2022 • $26.50 • (£19.99)
Subjects: Language Arts & Disciplines / Communication Studies, Social Science / Media Studies, Business & Economics / Business Communication / General

Brian Boxer Wachler, MD, has devoted his career to the physical and mental intersection of how we perceive ourselves and the world around us. As the medical director of his eponymous institute in Beverly Hills and a staff physician at the famed Cedars-Sinai Medical Center, he is one of the most sought-after surgeons in the world. Dr. Boxer Wachler has patented treatments, set industry guidelines, investigated procedures for the FDA, written numerous articles, and authored four medical books read by hundreds of thousands. He has been featured by Vogue, The New York Times, Time, TEDx, and various national morning shows, including performing surgery live on The Today Show. He is a featured expert on The Doctors. Dr. Boxer Wachler lives in Los Angeles with his wife and twin teenage daughters

Contents

Foreword by Tony Youn, MD

Acknowledgements

Prologue: Confession of an Influencer

Introduction: We Are All Under the Influence

Chapter 1: Hooked on Clicks

What is a social media influencer?
Chapter 2: Following the Herd

How is our Perceptual Intelligence (PI) being hijacked by influencers?

Chapter 3: Brain Cravings

Are smartphones better than sex?

Chapter 4: Easy Prey

Why are our young so susceptible to influencers?

Chapter 5: It’s All an Illusion

How some influencers misrepresent themselves—and the facts

Chapter 6: Imminent Danger

What serious threats are hidden in plain sight with social media influence?

Chapter 7: Celebrity Sells

How social media influencers are a different breed than the traditional celebs we’ve loved all these years

Chapter 8: Sexual Solicitations

Are influencers turning us into sex addicts?
Chapter 9: Driven to Distraction

Are we unfocused and unproductive because of social media influence?

Chapter 10: Clicks and Cults

When does an influencer’s following become a cult?

Chapter 11: So, You Want to Be an Influencer

How to be a responsible, successful influencer and lead a balanced life

Chapter 12: Living with Social Media

How users, influencers, platforms, and businesses can safely coexist.

Conclusion: The Future of Social Media Influence

Epilogue

Appendix A: Glossary

Appendix B: Hidden Meanings of Common Social Media Emojis

Bibliography

Notes

Index

About the Author

I loved Dr. Brian's new book. A lot of gems in there that people can learn and apply to their life when it comes to dealing with social media. Grab your copy today. No cap!


— Rob “Gronk” Gronkowski, NFL football star


This book by Dr. Brian Boxer Wachler investigates how social media has rewired our brains and how the algorithms designed to reward certain kinds of content can warp our values and self-perceptions, leading to anxiety and unhappiness.


— The New York Times


Influenced is a must-read for anyone living in the age of social media. I read it for a deeper understanding of the world our kids are growing up in, but found it just as relevant and informative for adults. If you want to navigate the landscape of a world with social media then this book is the North Star you need to move through it in an informed, thoughtful way.


— Matt Bomer, Actor


As someone with extensive experience in social media, I can say Influenced is the book you must read to understand social media and how it’s shaping our world in ways you don’t even know.


— Sandra Lee, MD, Dr. Pimple Popper


Dr. Brian’s book Influenced should be essential reading for any parent whose child has a smartphone. To stick your head in the sand and say ‘I don’t get social media’ may have been okay 10 years ago, but the savvy parent/consumer/educator knows that social media is how many people receive their information these days. If you had told me I’d be an influencer or a ‘Real Housewife’ the year I graduated from medical school, I would have laughed. Well, I guess the joke is on me because now I understand the power of social media and hope to use my platforms to educate, inspire, and entertain.


— Tiffany Moon, MD, Real Housewives of Dallas


This engaging, eye-opening book covers everything anyone would ever want to know about social media influencers. Boxer Wachler (Perceptual Intelligence, 2017) is a surgeon, social media luminary, and overall astute observer. He started creating medical videos that catapulted him to influencer status, and here shares how this virtual fame has affected his life.... Boxer Wachler also includes helpful advice on how to become a successful influencer. His final observation? Social media is here to stay, and it influences everyone, even individuals who have no online involvement. Readers will appreciate both Boxer Wachler's entertaining style and his enlightening insights. [Even] teens will recognize themselves in Boxer Wachler's descriptions of online behavior and enjoy the behind-the-scenes stories about popular influencers.


— Booklist, Starred Review


Dr. Boxer Wachler's book takes a deep dive into all facets of social media in its current state and beyond. This book is a great read for anyone wanting to enter the digital world and navigate it as a thoughtful creator while still being wary of its downfalls. These discussions are needed if we’re to continue to grow as our culture intertwines with technology.


— Ben Winters, DDS, aka The Bentist


Dr Brian shares his great insight into the science of influence in today’s world of social media and he backs it up with latest research and real world examples. This book is essential in understanding social media and learning how to live with it whether you're an influencer or not! I loved reading this book and highly recommend it.


— Siyamak Saleh, MD


Dr. Brian delves into the nitty gritty of how social media hacks our brains to leave us in an endless Scroll Hole! In this detailed book he investigates how social media and its "Influencers" have shaped our modern day society---for better and for worse! An addictive read!


— Karan Raj, MD


An insider’s detailed and honest perspective on what it means to be an influencer in today’s world. Dr. Boxer Wachler provides a candid look into the true effects of social media.


— Jess Andrade, MD


This was a great look about what goes on behind the scenes- the good the bad and everything in between!The book I didn’t know I needed until now. The raw and unfiltered life of a influencer.


— Dana Brems, MD, Footdocdana


As a physician who accidentally grew up to become a social media influencer, Influenced is truly eye-opening. Brian impeccably lifts the veil to deliver powerful insight that’s life-changing. Beautifully written, it leaves you with sensible knowledge on social media, how to manage it and understand it. A must-read for anyone and everyone.


— Azadeh Shirazi, MD


This book is a must-read if you are curious about insights into what we all go through using social media for fun or for business. You will begin to realize that no matter how big or small your account, we all have a grave responsibility to ourselves and our followers in order to preserve mental health.


— Ricky J. Brown, M.D., FACS


Influenced is amazing!! A fascinating book with multiple unique perspectives on how social media affects our lives. Dr. Brian is able to weave in his own experiences and the experience of others to tell a compelling story of how we are all 'influenced' - no cap.


— Muneeb Shah, MD, DermDoctor


Through his own experiences, anecdotes of other influencers, and utilizing the science of psychology, Dr. Brian powerfully and thoughtfully reveals how social media has become simultaneously a constructive and destructive force.

He then clearly maps out how to retain balance and control in our lives amidst the social media tempest.Influencedis more than a “must-read”. It is a “must-live!"


— William Dorfman, FAACD, NY Times Best Selling Author, Philanthropist


With social media being embedded in everything we do in todays world, this is a MUST READ! From the beginner to the seasoned content creator, or to the parent of a teen who has a phone this book will provide incredible insight and value! I have been actively involved in social media for 10+ years and it was still incredibly eye opening!


— Tommy Martin, MD


Influenced is one of the first books that I have come across that really dove into the world of an influencer. Not just from a consumer’s perspective, but the creators themselves. Shedding light on both the positives and negatives of this emerging market.


— Fayez Ajib, MD, LifeofaDoctor


Influenced is such an impactful piece of literature! Everyone who gets their hands on this book is going to be so attached - it's absolutely brilliant!


— Krysten Mayers, Co- Founder of Krysmay L.P


Brilliantly written book highlighting how social media can be used for positive influence in the world, and also gives a very honest look at some of the harmful effects of social media as well. Great read by someone I truly admire and respect. Enjoy!


— Grant Collins, Influencer and Dentist


I think there is a fairy tale ideology around social media that's just not true. Whether you are a creator, consumer, inspiring creator, everything online is carefully constructed just like movies, TV shows, and commercials. As social media becomes more and more intertwined into our lives it's important to educate ourselves on how to handle it properly to live the best lives we can live and I wish Influenced was around when I started my own career in social media five years ago.


— Caleb Simpson, Influencer


An incredibly insightful book that dives into the effects of social media on our minds, written by one of the most impactful leaders in the creator economy. Highly recommend!


— Josh Otusanya, Influencer and Comedian


Influenced is truly revolutionary as it really gives an insider perspective on what an influencer is and the responsibilities involved.


— Jermaine and Jeremy Hogstrom, MDs, aka Twin.Doctors.J


Whether you’re a social media user, an aspiring influencer, a concerned parent, or simply interested in the impact of social media on politics, society, and everyday life, Influenced is a richly informative and fascinating read.


— The Mommies Review


7/14/22, Choice: This book was featured in a roundup of forthcoming books in “Performing Arts & Mass Media.”

Link: https://www.choice360.org/choice-pick/forthcoming-titles-in-performing-arts-mass-media-2022/



10/3/22, Authority Magazine: Dr. Brian Boxer Wachler was interviewed about the book.

Link: https://medium.com/authority-magazine/social-impact-authors-how-why-author-dr-brian-boxer-wachler-dr-brian-is-helping-to-change-o-4d77a67e5f8b



10/20/22, WVON Radio The Talk of Chicago: Dr. Brian Boxer Wachler talked about the book and social media addiction.

Link: https://soundcloud.com/wvon-1690am/perri-talks-to-dr-brian-boxer-wackler-addicted-to-social-media-you-may-be-next?si=3c676480cd4e4960bf64e3a761bac939&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing



10/24/22, New York Post: Dr. Brian Boxer Wachler talked about the book and the challenge of maintaining a healthy relationship with social media.

Link: https://nypost.com/2022/10/24/my-social-media-addiction-made-me-a-digital-deadbeat-dad/



11/2/22, WFLA-TV (Tampa Bay, FL): Dr. Brian Boxer Wachler joined Gayle Guyardo to talk about his own experience with social media addiction.

Link: https://www.wfla.com/bloom/confessing-social-media-addiction/



11/3/22, KevinMD.com: An excerpt from the book was featured.

Link: https://www.kevinmd.com/2022/11/being-an-influencer-has-the-potential-to-be-destructive-a-physicians-cautionary-story.html



11/4/22, Fox News: Dr. Brian Boxer Wachler discussed the book and his personal experience with social media addiction.

Link: https://www.foxnews.com/lifestyle/doctor-tiktok-addiction-family-staging-intervention-called



11/14/22, Tamron Hall Show: Dr. Brian Boxer Wachler talked about the book and his social media addiction with Tamron Hall.

Link: https://tamronhallshow.com/videos/this-doctor-wants-people-to-know-that-social-media-addiction-is-a-real-thing/



11/17/22, The U.S. Sun: Dr. Brian Boxer Wachler shared tips from the book.

Link: https://www.the-sun.com/lifestyle/6691907/doctor-gets-addicted-to-social-media/



11/28/22, Something You Should Know Podcast: Dr. Brian Boxer Wachler talked about the book in this episode.

Link: https://player.fm/series/something-you-should-know-2777176/how-scarcity-influences-what-you-buy-how-social-media-clouds-your-perception



11/18/22, South Florida Insider: Dr. Brian Boxer Wachler was interviewed about the book and his social media addiction.

Link: https://www.sflinsider.com/2022/11/18/drbrian/



11/18/22, Motherhood Moment: Dr. Brian Boxer Wachler shared tips for protecting kids from the dangers of social media.

Link: http://motherhood-moment.blogspot.com/2022/11/healthy-habits-medical-doctor-shares-10.html



11/18/22, Los Angeles Magazine: Dr. Brian Boxer Wachler wrote a piece highlighting the book.

Link: https://www.lamag.com/culturefiles/how-tiktok-addiction-overtook-a-successful-doctors-life/



November/December issue, Harvard Business Review: Dr. Brian Boxer Wachler and the book were prominently featured in this article about social media addiction.

Link: https://hbr.org/2022/11/our-social-media-addiction



12/16/22, Insider: An excerpt from the book was featured.

Link: https://www.insider.com/doctor-joined-tiktok-and-became-addicted-to-it-2022-12



1/9/23, KVUE-TV ABC (Austin, TX): Dominique Newland interviewed Dr. Brian Boxer Wachler about the book.


Link: https://www.kvue.com/article/news/health/new-year-social-media-addiction/269-4e3da032-ffda-4eda-860a-2d2b8255728f



1/11/23, WTVC-TV CBS (Chattanooga, TN): A segment featured Dr. Brian Boxer Wachler and the book.


Link: https://newschannel9.com/the-daily-refresh/influenced-the-impact-of-social-media-on-our-perception



2/19/23, New York Times: This was highlighted as a recommended read, “This book by Dr. Brian Boxer Wachler investigates how social media has rewired our brains and how the algorithms designed to reward certain kinds of content can warp our values and self-perceptions, leading to anxiety and unhappiness.”



3/6/23, Dr. Phil show: Dr. Brian Boxer Wachler discussed his social media addiction, and the book is shown.

Link: https://www.drphil.com/videos/doctor-admits-he-became-addicted-to-social-media/



3/1/23, The Podcast by KevinMD: Dr. Kevin Pho interviewed Dr. Wachler about the book.

Link: https://www.kevinmd.com/2023/03/tiktok-takeover-how-social-media-consumed-my-life-podcast.html



4/27/23, Leading Britain’s Conversation (LBC): Dr. Brian Boxler Wachler discusses the book and the impact that social media platforms have on the brain.

Link: https://www.lbc.co.uk/news/dr-brian-boxer-wachler-human-perception-expert-compares-tik-tok-gambling/



Influenced

The Impact of Social Media on Our Perception

Cover Image
Hardback
eBook
Summary
Summary
  • “This engaging, eye-opening book covers everything anyone would ever want to know about social media influencers." —Booklist, Starred Review

    Unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we addictively engage social media and the influencers we encounter there.

    Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side effects of the social media influencer revolution?

    As “Dr. Brian” Boxer Wachler—one of the world’s most esteemed authorities on human perception—reveals in Influenced: The Impact of Social Media on Our Perception, we are oblivious to the mental evolution that is already in process. Science is proving that our addictive reliance upon social media and its influencers is having a demonstrable impact on how we think, feel, and perceive everything around us— and even how we react to stimuli. One might think that a “Like” is nothing more than a split-second tap on a device. However, brain scans tell a different story. Our brains literally light up with every buzz, ding, alert, and ring in anticipation of how our network is responding to us. As we tap away at our devices, we anxiously seek the approval of others—often people we don’t know.

    Influenced unpacks what happens to our brains and our behaviors each time we click “Like”; follow an influencer; consume a video; share or reshare an article; post or repost a photograph; write a comment; pile on a trend;; just scroll for new content; and why do we keep coming back for more. Dr. Boxer Wachler includes his own social and medical findings and highlights them with interviews with top influencers, the latest studies, and pop-culture anecdotes.

Details
Details
  • Rowman & Littlefield Publishers
    Pages: 320 • Trim: 6 x 8¾
    978-1-5381-6419-8 • Hardback • November 2022 • $27.95 • (£19.99)
    978-1-5381-6420-4 • eBook • December 2022 • $26.50 • (£19.99)
    Subjects: Language Arts & Disciplines / Communication Studies, Social Science / Media Studies, Business & Economics / Business Communication / General
Author
Author
  • Brian Boxer Wachler, MD, has devoted his career to the physical and mental intersection of how we perceive ourselves and the world around us. As the medical director of his eponymous institute in Beverly Hills and a staff physician at the famed Cedars-Sinai Medical Center, he is one of the most sought-after surgeons in the world. Dr. Boxer Wachler has patented treatments, set industry guidelines, investigated procedures for the FDA, written numerous articles, and authored four medical books read by hundreds of thousands. He has been featured by Vogue, The New York Times, Time, TEDx, and various national morning shows, including performing surgery live on The Today Show. He is a featured expert on The Doctors. Dr. Boxer Wachler lives in Los Angeles with his wife and twin teenage daughters

Table of Contents
Table of Contents
  • Contents

    Foreword by Tony Youn, MD

    Acknowledgements

    Prologue: Confession of an Influencer

    Introduction: We Are All Under the Influence

    Chapter 1: Hooked on Clicks

    What is a social media influencer?
    Chapter 2: Following the Herd

    How is our Perceptual Intelligence (PI) being hijacked by influencers?

    Chapter 3: Brain Cravings

    Are smartphones better than sex?

    Chapter 4: Easy Prey

    Why are our young so susceptible to influencers?

    Chapter 5: It’s All an Illusion

    How some influencers misrepresent themselves—and the facts

    Chapter 6: Imminent Danger

    What serious threats are hidden in plain sight with social media influence?

    Chapter 7: Celebrity Sells

    How social media influencers are a different breed than the traditional celebs we’ve loved all these years

    Chapter 8: Sexual Solicitations

    Are influencers turning us into sex addicts?
    Chapter 9: Driven to Distraction

    Are we unfocused and unproductive because of social media influence?

    Chapter 10: Clicks and Cults

    When does an influencer’s following become a cult?

    Chapter 11: So, You Want to Be an Influencer

    How to be a responsible, successful influencer and lead a balanced life

    Chapter 12: Living with Social Media

    How users, influencers, platforms, and businesses can safely coexist.

    Conclusion: The Future of Social Media Influence

    Epilogue

    Appendix A: Glossary

    Appendix B: Hidden Meanings of Common Social Media Emojis

    Bibliography

    Notes

    Index

    About the Author

Reviews
Reviews
  • I loved Dr. Brian's new book. A lot of gems in there that people can learn and apply to their life when it comes to dealing with social media. Grab your copy today. No cap!


    — Rob “Gronk” Gronkowski, NFL football star


    This book by Dr. Brian Boxer Wachler investigates how social media has rewired our brains and how the algorithms designed to reward certain kinds of content can warp our values and self-perceptions, leading to anxiety and unhappiness.


    — The New York Times


    Influenced is a must-read for anyone living in the age of social media. I read it for a deeper understanding of the world our kids are growing up in, but found it just as relevant and informative for adults. If you want to navigate the landscape of a world with social media then this book is the North Star you need to move through it in an informed, thoughtful way.


    — Matt Bomer, Actor


    As someone with extensive experience in social media, I can say Influenced is the book you must read to understand social media and how it’s shaping our world in ways you don’t even know.


    — Sandra Lee, MD, Dr. Pimple Popper


    Dr. Brian’s book Influenced should be essential reading for any parent whose child has a smartphone. To stick your head in the sand and say ‘I don’t get social media’ may have been okay 10 years ago, but the savvy parent/consumer/educator knows that social media is how many people receive their information these days. If you had told me I’d be an influencer or a ‘Real Housewife’ the year I graduated from medical school, I would have laughed. Well, I guess the joke is on me because now I understand the power of social media and hope to use my platforms to educate, inspire, and entertain.


    — Tiffany Moon, MD, Real Housewives of Dallas


    This engaging, eye-opening book covers everything anyone would ever want to know about social media influencers. Boxer Wachler (Perceptual Intelligence, 2017) is a surgeon, social media luminary, and overall astute observer. He started creating medical videos that catapulted him to influencer status, and here shares how this virtual fame has affected his life.... Boxer Wachler also includes helpful advice on how to become a successful influencer. His final observation? Social media is here to stay, and it influences everyone, even individuals who have no online involvement. Readers will appreciate both Boxer Wachler's entertaining style and his enlightening insights. [Even] teens will recognize themselves in Boxer Wachler's descriptions of online behavior and enjoy the behind-the-scenes stories about popular influencers.


    — Booklist, Starred Review


    Dr. Boxer Wachler's book takes a deep dive into all facets of social media in its current state and beyond. This book is a great read for anyone wanting to enter the digital world and navigate it as a thoughtful creator while still being wary of its downfalls. These discussions are needed if we’re to continue to grow as our culture intertwines with technology.


    — Ben Winters, DDS, aka The Bentist


    Dr Brian shares his great insight into the science of influence in today’s world of social media and he backs it up with latest research and real world examples. This book is essential in understanding social media and learning how to live with it whether you're an influencer or not! I loved reading this book and highly recommend it.


    — Siyamak Saleh, MD


    Dr. Brian delves into the nitty gritty of how social media hacks our brains to leave us in an endless Scroll Hole! In this detailed book he investigates how social media and its "Influencers" have shaped our modern day society---for better and for worse! An addictive read!


    — Karan Raj, MD


    An insider’s detailed and honest perspective on what it means to be an influencer in today’s world. Dr. Boxer Wachler provides a candid look into the true effects of social media.


    — Jess Andrade, MD


    This was a great look about what goes on behind the scenes- the good the bad and everything in between!The book I didn’t know I needed until now. The raw and unfiltered life of a influencer.


    — Dana Brems, MD, Footdocdana


    As a physician who accidentally grew up to become a social media influencer, Influenced is truly eye-opening. Brian impeccably lifts the veil to deliver powerful insight that’s life-changing. Beautifully written, it leaves you with sensible knowledge on social media, how to manage it and understand it. A must-read for anyone and everyone.


    — Azadeh Shirazi, MD


    This book is a must-read if you are curious about insights into what we all go through using social media for fun or for business. You will begin to realize that no matter how big or small your account, we all have a grave responsibility to ourselves and our followers in order to preserve mental health.


    — Ricky J. Brown, M.D., FACS


    Influenced is amazing!! A fascinating book with multiple unique perspectives on how social media affects our lives. Dr. Brian is able to weave in his own experiences and the experience of others to tell a compelling story of how we are all 'influenced' - no cap.


    — Muneeb Shah, MD, DermDoctor


    Through his own experiences, anecdotes of other influencers, and utilizing the science of psychology, Dr. Brian powerfully and thoughtfully reveals how social media has become simultaneously a constructive and destructive force.

    He then clearly maps out how to retain balance and control in our lives amidst the social media tempest.Influencedis more than a “must-read”. It is a “must-live!"


    — William Dorfman, FAACD, NY Times Best Selling Author, Philanthropist


    With social media being embedded in everything we do in todays world, this is a MUST READ! From the beginner to the seasoned content creator, or to the parent of a teen who has a phone this book will provide incredible insight and value! I have been actively involved in social media for 10+ years and it was still incredibly eye opening!


    — Tommy Martin, MD


    Influenced is one of the first books that I have come across that really dove into the world of an influencer. Not just from a consumer’s perspective, but the creators themselves. Shedding light on both the positives and negatives of this emerging market.


    — Fayez Ajib, MD, LifeofaDoctor


    Influenced is such an impactful piece of literature! Everyone who gets their hands on this book is going to be so attached - it's absolutely brilliant!


    — Krysten Mayers, Co- Founder of Krysmay L.P


    Brilliantly written book highlighting how social media can be used for positive influence in the world, and also gives a very honest look at some of the harmful effects of social media as well. Great read by someone I truly admire and respect. Enjoy!


    — Grant Collins, Influencer and Dentist


    I think there is a fairy tale ideology around social media that's just not true. Whether you are a creator, consumer, inspiring creator, everything online is carefully constructed just like movies, TV shows, and commercials. As social media becomes more and more intertwined into our lives it's important to educate ourselves on how to handle it properly to live the best lives we can live and I wish Influenced was around when I started my own career in social media five years ago.


    — Caleb Simpson, Influencer


    An incredibly insightful book that dives into the effects of social media on our minds, written by one of the most impactful leaders in the creator economy. Highly recommend!


    — Josh Otusanya, Influencer and Comedian


    Influenced is truly revolutionary as it really gives an insider perspective on what an influencer is and the responsibilities involved.


    — Jermaine and Jeremy Hogstrom, MDs, aka Twin.Doctors.J


    Whether you’re a social media user, an aspiring influencer, a concerned parent, or simply interested in the impact of social media on politics, society, and everyday life, Influenced is a richly informative and fascinating read.


    — The Mommies Review


Features
Features
  • 7/14/22, Choice: This book was featured in a roundup of forthcoming books in “Performing Arts & Mass Media.”

    Link: https://www.choice360.org/choice-pick/forthcoming-titles-in-performing-arts-mass-media-2022/



    10/3/22, Authority Magazine: Dr. Brian Boxer Wachler was interviewed about the book.

    Link: https://medium.com/authority-magazine/social-impact-authors-how-why-author-dr-brian-boxer-wachler-dr-brian-is-helping-to-change-o-4d77a67e5f8b



    10/20/22, WVON Radio The Talk of Chicago: Dr. Brian Boxer Wachler talked about the book and social media addiction.

    Link: https://soundcloud.com/wvon-1690am/perri-talks-to-dr-brian-boxer-wackler-addicted-to-social-media-you-may-be-next?si=3c676480cd4e4960bf64e3a761bac939&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing



    10/24/22, New York Post: Dr. Brian Boxer Wachler talked about the book and the challenge of maintaining a healthy relationship with social media.

    Link: https://nypost.com/2022/10/24/my-social-media-addiction-made-me-a-digital-deadbeat-dad/



    11/2/22, WFLA-TV (Tampa Bay, FL): Dr. Brian Boxer Wachler joined Gayle Guyardo to talk about his own experience with social media addiction.

    Link: https://www.wfla.com/bloom/confessing-social-media-addiction/



    11/3/22, KevinMD.com: An excerpt from the book was featured.

    Link: https://www.kevinmd.com/2022/11/being-an-influencer-has-the-potential-to-be-destructive-a-physicians-cautionary-story.html



    11/4/22, Fox News: Dr. Brian Boxer Wachler discussed the book and his personal experience with social media addiction.

    Link: https://www.foxnews.com/lifestyle/doctor-tiktok-addiction-family-staging-intervention-called



    11/14/22, Tamron Hall Show: Dr. Brian Boxer Wachler talked about the book and his social media addiction with Tamron Hall.

    Link: https://tamronhallshow.com/videos/this-doctor-wants-people-to-know-that-social-media-addiction-is-a-real-thing/



    11/17/22, The U.S. Sun: Dr. Brian Boxer Wachler shared tips from the book.

    Link: https://www.the-sun.com/lifestyle/6691907/doctor-gets-addicted-to-social-media/



    11/28/22, Something You Should Know Podcast: Dr. Brian Boxer Wachler talked about the book in this episode.

    Link: https://player.fm/series/something-you-should-know-2777176/how-scarcity-influences-what-you-buy-how-social-media-clouds-your-perception



    11/18/22, South Florida Insider: Dr. Brian Boxer Wachler was interviewed about the book and his social media addiction.

    Link: https://www.sflinsider.com/2022/11/18/drbrian/



    11/18/22, Motherhood Moment: Dr. Brian Boxer Wachler shared tips for protecting kids from the dangers of social media.

    Link: http://motherhood-moment.blogspot.com/2022/11/healthy-habits-medical-doctor-shares-10.html



    11/18/22, Los Angeles Magazine: Dr. Brian Boxer Wachler wrote a piece highlighting the book.

    Link: https://www.lamag.com/culturefiles/how-tiktok-addiction-overtook-a-successful-doctors-life/



    November/December issue, Harvard Business Review: Dr. Brian Boxer Wachler and the book were prominently featured in this article about social media addiction.

    Link: https://hbr.org/2022/11/our-social-media-addiction



    12/16/22, Insider: An excerpt from the book was featured.

    Link: https://www.insider.com/doctor-joined-tiktok-and-became-addicted-to-it-2022-12



    1/9/23, KVUE-TV ABC (Austin, TX): Dominique Newland interviewed Dr. Brian Boxer Wachler about the book.


    Link: https://www.kvue.com/article/news/health/new-year-social-media-addiction/269-4e3da032-ffda-4eda-860a-2d2b8255728f



    1/11/23, WTVC-TV CBS (Chattanooga, TN): A segment featured Dr. Brian Boxer Wachler and the book.


    Link: https://newschannel9.com/the-daily-refresh/influenced-the-impact-of-social-media-on-our-perception



    2/19/23, New York Times: This was highlighted as a recommended read, “This book by Dr. Brian Boxer Wachler investigates how social media has rewired our brains and how the algorithms designed to reward certain kinds of content can warp our values and self-perceptions, leading to anxiety and unhappiness.”



    3/6/23, Dr. Phil show: Dr. Brian Boxer Wachler discussed his social media addiction, and the book is shown.

    Link: https://www.drphil.com/videos/doctor-admits-he-became-addicted-to-social-media/



    3/1/23, The Podcast by KevinMD: Dr. Kevin Pho interviewed Dr. Wachler about the book.

    Link: https://www.kevinmd.com/2023/03/tiktok-takeover-how-social-media-consumed-my-life-podcast.html



    4/27/23, Leading Britain’s Conversation (LBC): Dr. Brian Boxler Wachler discusses the book and the impact that social media platforms have on the brain.

    Link: https://www.lbc.co.uk/news/dr-brian-boxer-wachler-human-perception-expert-compares-tik-tok-gambling/



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