Provides a blueprint for your company’s sustained and profitable growth.
Let’s face it: sustained business growth doesn’t just happen. Growth must be planned for and executed, cultivated from a strategic standpoint and applied tactically at the frontline, led by the right people, and focused on the right objectives. The Growth Advantage provides a blueprint for sustained and profitable growth for any business. It is designed to help companies build the ultimate competitive edge. The book is broken into three parts that outline the Planning Advantage, the Execution Advantage, and the Company Advantage, which will help you align your company with its goals.
The Growth Advantage cracks open the business secrets that teach companies how to achieve that dream of steady, predictable growth through effective planning and solid execution. Readers learn how their company can develop and sustain a blueprint for growth that guides company actions on a daily and weekly basis. Combining elements of culture, strategy, planning, execution, talent acquisition, training, motivation, accountability, and brand differentiation into one book with clear, actionable steps, Bob Lisser brings readers along a journey that starts with a plan and ends with success.
Bob Lisser is founder and president of Growth Advantage, a business consulting, public speaking, and training firm. He has worked in the field of business advising and training for more than twenty years and has nearly four decades of business experience to share with fellow leaders, owners, executives, and managers. He lives in Madison, WI.
Prologue: Strategy Advantage – Be Strategically Brave
Part I – The Planning Advantage
Chapter One: Create a Growth Culture
Chapter Two: Commit to your Vital Goals
Chapter Three: Be Specific
Chapter Four: Make it Personal
Chapter Five: Use Predictive Behaviors to Tell the Future
Chapter Six: Do the Math
Part II – The Execution Advantage
Chapter Seven: Talent Advantage – Obsess about Talent
Chapter Eight: Training Advantage – Invest in Training & Learning
Chapter Nine: Motivation Advantage – Master the Four Magic Motivation Questions
Chapter Ten: Accountability Advantage – Be Accountable to Accountability
Part III – The Company Advantage: Market, Competitive & Brand Advantage
Chapter Eleven: Company Advantage – Invest in Your Company Advantage
Wrap-Up – Growth Advantage Effect
Appendix: Advantage Challenge Applications
About the Author
Contemplating growth is daunting for business leaders. It’s necessary and exciting as well as unwieldy and can lead to disaster. Readers seeking guidance will find both the thrill of victory and the agony of defeat in the case studies and experiences presented in The Growth Advantage. Business consultant Lisser leads the reader forward with a realistic reminder that growth is a work in progress, requiring constant attention and adaptation. The growth journey travels three distinct “Advantage” pathways: Planning, Execution, and Company. The content in each section benefits from charts and worksheets that guide movement and can be used to prevent missteps while assembling a blueprint for growth. Moving from the broad to the specific, Lisser marks critical junctures in the process that demand accountability, collaboration, and continuous learning for business leaders, managers, and every employee. The Growth Advantage will be of interest in academic (particularly business-school) and public libraries. High-school libraries with strong DECA/FBLA programs will benefit from its presence.
Bob Lisser’s The Growth Advantage offers a compelling, practical, and inspiring roadmap for achieving both personal and organizational success. A very worthwhile read.
Bob Lisser is truly passionate with an impressive track record of business success. Most companies are stuck in the muck of their own making. This book will give them the growth advantage and provide the blueprint that will finally produce the results they desire and deserve.
Bob Lisser has firmly established himself as a thought leader by crafting an innovative approach to strategic planning that creatively blends his 35+ years of management consulting with real world examples of how careful planning can influence every aspect of a business. The Growth Advantage offers clear, proven, and impactful tools that make planning enjoyable and productive.
Few business books deliver on their promise as well as The Growth Advantage by Bob Lisser. Speaking from a proven track record in helping a multitude of companies succeed in driving desired results, Bob Lisser makes a systematic pitch for what needs to be done with explicit advice for how best to do just that, interspersed with stories, sports analogies and pithy quotes to make the journey enjoyable. He also stresses the importance of what not to do and even when to say "no"—often overlooked aspects by most successful executives. You'll reflect on your own company's journey and conclude “I wish I had this book years ago!”
I congratulate Bob Lisser on his “blueprint” provided within an operations manual that is urgently needed, especially today when the business world is more volatile, more uncertain, more complex, and more ambiguous than at any prior time that I can remember. Bravo!
8/5/22, Get Down to Business Podcast: Bob Lisser was interviewed about key strategies featured in the book.