Provides a blueprint for your company’s sustained and profitable growth.
Let’s face it: sustained business growth doesn’t just happen. Growth must be planned for and executed, cultivated from a strategic standpoint and applied tactically at the frontline, led by the right people, and focused on the right objectives. The Growth Advantage provides a blueprint for sustained and profitable growth for any business. It is designed to help companies build the ultimate competitive edge. The book is broken into three parts that outline the Planning Advantage, the Execution Advantage, and the Company Advantage, which will help you align your company with its goals.
The Growth Advantage cracks open the business secrets that teach companies how to achieve that dream of steady, predictable growth through effective planning and solid execution. Readers learn how their company can develop and sustain a blueprint for growth that guides company actions on a daily and weekly basis. Combining elements of culture, strategy, planning, execution, talent acquisition, training, motivation, accountability, and brand differentiation into one book with clear, actionable steps, Bob Lisser brings readers along a journey that starts with a plan and ends with success.
Bob Lisser is founder and president of Growth Advantage, a business consulting, public speaking, and training firm. He has worked in the field of business advising and training for more than twenty years and has nearly four decades of business experience to share with fellow leaders, owners, executives, and managers. He lives in Madison, WI.
Prologue: Strategy Advantage – Be Strategically Brave
Part I – The Planning Advantage
Chapter One: Create a Growth Culture
Chapter Two: Commit to your Vital Goals
Chapter Three: Be Specific
Chapter Four: Make it Personal
Chapter Five: Use Predictive Behaviors to Tell the Future
Chapter Six: Do the Math
Part II – The Execution Advantage
Chapter Seven: Talent Advantage – Obsess about Talent
Chapter Eight: Training Advantage – Invest in Training & Learning
Chapter Nine: Motivation Advantage – Master the Four Magic Motivation Questions
Chapter Ten: Accountability Advantage – Be Accountable to Accountability
Part III – The Company Advantage: Market, Competitive & Brand Advantage
Chapter Eleven: Company Advantage – Invest in Your Company Advantage
Wrap-Up – Growth Advantage Effect
Appendix: Advantage Challenge Applications
About the Author