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Schizoanalysis and Asia

Deleuze, Guattari and Postmedia

Joff P. N. Bradley - Foreword by Toshiya Ueno

This book is an update, extension and radicalization of Guattari’s philosophy of the postmedia. It is the first of its kind to comprehensively apply Guattari’s thought on postmedia to post-millennium technological developments. Given the considerable interest in Félix Guattari and Gilles Deleuze’s work and its influence in Asia and South-East Asia and beyond, the book is a timely contribution and update of Guattari’s essential concepts. It offers a fresh approach to applying Guattari and Deleuze to local contexts.

Both F
élix Guattari’s schizoanalysis and Gilles Deleuze’s philosophy remain excellent tools to decode the politics of postmedia. The book centres around the influence of Guattari’s work on the Japanese archipelago and how Japan itself impacted on the work of Guattari in the 1980s. The book updates Guattari’s work and apply it to the problems which are affecting societies in Asia and beyond. It highlights current research on postmedia by scholars who are working to understand how Japanese society is functioning post-Fukushima and how the country continues to toil from the “geo-trauma” of the real.

  • Details
  • Details
  • Author
  • Author
  • TOC
  • TOC
  • Reviews
  • Reviews
Rowman & Littlefield Publishers
Pages: 392 • Trim: 6¼ x 9¼
978-1-5381-5775-6 • Hardback • November 2022 • $132.00 • (£102.00)
Subjects: Philosophy / Mind & Body, Social Science / Technology Studies, Social Science / Media Studies

Joff P. N. Bradley is a professor at Teikyo University in Tokyo, Japan. He is visiting fellow at Kyung Hee University, Seoul, South Korea, and was visiting professor at Jamia Millia Islamia, New Delhi, India, (2019-2021). Joff has co-written A Pedagogy of Cinema and coedited books on Deleuze and Buddhism; Utopia; New French Thought; Principles of Transversality; Japanese education and critical thought; and Bernard Stiegler. He is author of Thinking with Animation and Deleuze, Guattari and the Schizoanalysis of Postmedia.

Acknowledgements

Preface by Toshiya Ueno

Introduction

Section 1: 'Japan'

1. Is the Otaku Becoming-Overman?

2. Guattari's 'Japan'

3. On the 'Schizophrenic Taste' for Spinozist Weapons

4. From the Exterminating Angel to Guattari's Scarecrow

5. Fukushima: The Geo-trauma of a Futural Wave

6. Guattari and Pachinko

Section 2: Postmedia

7. The Zerrissenheit of Subjectivity

8. Machinic Dopamine Junkies

9. Schizoanalysis of Pokémon Go

10. On the Disordering Ritornello of Graffiti

Section 3: Mental Ecology

11. Zhibo, Existential Territory, Inter-Media-Mundia

12. On Deadly Spirals of Ipseity: Hikikomori, Trauma, Resistance

13. On the BwO of the Hikikomori

14. On the Prospects of Virilio’s Pedagogy of the Image

15. A Contribution to the Schizoanalysis of Indifference

Section 4: Aesthetics and literature

16.The Delirious Abstract Machines of Jean Tinguely

17.Ango the Schizo

18.On Nonhuman Machinic Love

From Otaku and Hikikomori to Pachinko and Pokémon Go, Joff Bradley carries out a schizoanalysis of a variety of social phenomena in neoliberal Japan, the country Guattari loved, but in an age quite different from his. This is a tour de force that opens up new issues surrounding media and art in today's globalized world—going beyond our archipelago.


— Tatsuya Higaki, professor of philosophy, Osaka University


Joff Bradley’s work is remarkable for his incisive critiques and analyses, and this volume continues his rigorous work with an expansive understanding of Deleuze and, particularly, Guattari’s theory and practice of schizoanalysis. Bradley’s insights overcome interpretive noise by enlivening a reading of schizoculture as a vital event requiring an active practice of schizoanalysis to face our century.


— Charles Stivale, Distinguished Professor Emeritus of French, Wayne State University


Joff P.N. Bradley has written a must-read guide for anyone considering Asia as a philosophical method. He provides us with neither stock answers nor the idle application of philosophical concepts for explaining the exotic. The entire scope of his book resists established regimes of knowledge and invents a new field of scholarship. His work cannot be reduced to a single discipline such as Asian Studies or Cultural Studies but instead practices the “minor” exercise of philosophy in Deleuze and Guattari’s sense.


— Alex Taek-Gwang Lee


Joff Bradley's book ignites the explosive potency of schizoanalysis in Asia, not through displacing concepts but by charting new territories or paths beyond capitalist ennui. The author is an assortment, a heterogeneous assemblage of a philosopher, a “native stranger”, a cultural critic, and a romantic revolutionary. The delightful book manifests the molecular recombination of schizoanalysis, ecosophy, utopianism, and ethics, opening up the horizon of futural becomings.


— Chun-Mei Chuang, professor of sociology, Soochow University, Taiwan


A brilliant and timely attempt to reinvent schizoanalysis to diagnose the profound harms inflicted by planetary capitalism, which has itself been obscured as the cause of all social ills by the ongoing plague and the war. While making good use of his outsider status in Japan in initiating his diagnosis, Bradley has crystallized insights for salvaging the whole planet overdosed by neoliberal viagara.


— Hsien-hao Liao, Dean, Institute for Advanced Studies in the Humanities and Social Sciences; Distinguished Professor of English and Comparative Literature, National Taiwan University


Schizoanalysis and Asia

Deleuze, Guattari and Postmedia

Cover Image
Hardback
Summary
Summary
  • This book is an update, extension and radicalization of Guattari’s philosophy of the postmedia. It is the first of its kind to comprehensively apply Guattari’s thought on postmedia to post-millennium technological developments. Given the considerable interest in Félix Guattari and Gilles Deleuze’s work and its influence in Asia and South-East Asia and beyond, the book is a timely contribution and update of Guattari’s essential concepts. It offers a fresh approach to applying Guattari and Deleuze to local contexts.

    Both F
    élix Guattari’s schizoanalysis and Gilles Deleuze’s philosophy remain excellent tools to decode the politics of postmedia. The book centres around the influence of Guattari’s work on the Japanese archipelago and how Japan itself impacted on the work of Guattari in the 1980s. The book updates Guattari’s work and apply it to the problems which are affecting societies in Asia and beyond. It highlights current research on postmedia by scholars who are working to understand how Japanese society is functioning post-Fukushima and how the country continues to toil from the “geo-trauma” of the real.

Details
Details
  • Rowman & Littlefield Publishers
    Pages: 392 • Trim: 6¼ x 9¼
    978-1-5381-5775-6 • Hardback • November 2022 • $132.00 • (£102.00)
    Subjects: Philosophy / Mind & Body, Social Science / Technology Studies, Social Science / Media Studies
Author
Author
  • Joff P. N. Bradley is a professor at Teikyo University in Tokyo, Japan. He is visiting fellow at Kyung Hee University, Seoul, South Korea, and was visiting professor at Jamia Millia Islamia, New Delhi, India, (2019-2021). Joff has co-written A Pedagogy of Cinema and coedited books on Deleuze and Buddhism; Utopia; New French Thought; Principles of Transversality; Japanese education and critical thought; and Bernard Stiegler. He is author of Thinking with Animation and Deleuze, Guattari and the Schizoanalysis of Postmedia.

Table of Contents
Table of Contents
  • Acknowledgements

    Preface by Toshiya Ueno

    Introduction

    Section 1: 'Japan'

    1. Is the Otaku Becoming-Overman?

    2. Guattari's 'Japan'

    3. On the 'Schizophrenic Taste' for Spinozist Weapons

    4. From the Exterminating Angel to Guattari's Scarecrow

    5. Fukushima: The Geo-trauma of a Futural Wave

    6. Guattari and Pachinko

    Section 2: Postmedia

    7. The Zerrissenheit of Subjectivity

    8. Machinic Dopamine Junkies

    9. Schizoanalysis of Pokémon Go

    10. On the Disordering Ritornello of Graffiti

    Section 3: Mental Ecology

    11. Zhibo, Existential Territory, Inter-Media-Mundia

    12. On Deadly Spirals of Ipseity: Hikikomori, Trauma, Resistance

    13. On the BwO of the Hikikomori

    14. On the Prospects of Virilio’s Pedagogy of the Image

    15. A Contribution to the Schizoanalysis of Indifference

    Section 4: Aesthetics and literature

    16.The Delirious Abstract Machines of Jean Tinguely

    17.Ango the Schizo

    18.On Nonhuman Machinic Love

Reviews
Reviews
  • From Otaku and Hikikomori to Pachinko and Pokémon Go, Joff Bradley carries out a schizoanalysis of a variety of social phenomena in neoliberal Japan, the country Guattari loved, but in an age quite different from his. This is a tour de force that opens up new issues surrounding media and art in today's globalized world—going beyond our archipelago.


    — Tatsuya Higaki, professor of philosophy, Osaka University


    Joff Bradley’s work is remarkable for his incisive critiques and analyses, and this volume continues his rigorous work with an expansive understanding of Deleuze and, particularly, Guattari’s theory and practice of schizoanalysis. Bradley’s insights overcome interpretive noise by enlivening a reading of schizoculture as a vital event requiring an active practice of schizoanalysis to face our century.


    — Charles Stivale, Distinguished Professor Emeritus of French, Wayne State University


    Joff P.N. Bradley has written a must-read guide for anyone considering Asia as a philosophical method. He provides us with neither stock answers nor the idle application of philosophical concepts for explaining the exotic. The entire scope of his book resists established regimes of knowledge and invents a new field of scholarship. His work cannot be reduced to a single discipline such as Asian Studies or Cultural Studies but instead practices the “minor” exercise of philosophy in Deleuze and Guattari’s sense.


    — Alex Taek-Gwang Lee


    Joff Bradley's book ignites the explosive potency of schizoanalysis in Asia, not through displacing concepts but by charting new territories or paths beyond capitalist ennui. The author is an assortment, a heterogeneous assemblage of a philosopher, a “native stranger”, a cultural critic, and a romantic revolutionary. The delightful book manifests the molecular recombination of schizoanalysis, ecosophy, utopianism, and ethics, opening up the horizon of futural becomings.


    — Chun-Mei Chuang, professor of sociology, Soochow University, Taiwan


    A brilliant and timely attempt to reinvent schizoanalysis to diagnose the profound harms inflicted by planetary capitalism, which has itself been obscured as the cause of all social ills by the ongoing plague and the war. While making good use of his outsider status in Japan in initiating his diagnosis, Bradley has crystallized insights for salvaging the whole planet overdosed by neoliberal viagara.


    — Hsien-hao Liao, Dean, Institute for Advanced Studies in the Humanities and Social Sciences; Distinguished Professor of English and Comparative Literature, National Taiwan University


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