Preface
Introduction. “But I Already Know Social Media”
Part I. The Advancement of an Industry
1. The Four Quadrants of Public Relations
2. The Evolution of Social Media
3. Status: “It’s Complicated”
Part II. Strategic Planning: Public Relations and Social Media
4. The Road Map to Success: Developing a Social Media Plan
5. Contemporary Media Relations
6. Content Creation and Curation
7. Visual Content on the Social Sphere
8. Social Media Channels
9. “Sticky” Social Media
10. Measuring Social Media’s Impact and Value
Part III. Strategic Management: Public Relations and Social Media
11. Social Media Ethics
12. Crisis Management on the Social Sphere
13. Rule of Engagement
14. The Future of PR and Social Media
Appendix A: Public Relations and Social Media Planning Template
Appendix B: Social Media Audit
Appendix C: Resources in Public Relations and Social Media
Appendix D: Social Media Guidelines Template
Glossary