In global terms, creative industries are on the rise, as are new media investigations in art and initiatives that encourage innovation in the arts, for end-use in the economy. However, there is a significant lack of critical reflection on this form of creative production. This important book points out the dangers and downfalls that accompany such a boom of the creative industries and the subordination of art to the economy and politics. Specifically, it shows that art, as a mode of social and aesthetic practice, is losing the very thing which it has striven for so desperately in the course of modernity: its independence from other spheres of human activity.