Danielle Sarver Coombs is professor in the School of Journalism and Mass Communication at Kent State University. She is the co-author of Female Fans of the NFL and author of Last Man Standing: Media, Framing, and the 2012 Republican Primary. Coombs has also co-edited three anthologies—Debates for the Digital Age, We Are What We Sell, and American History through American Sports (2012)—and has published research on sport fans and fandom in journals, including the Howard Journal of Communications, Liminalities, the Journal of Sport & Social Issues, Sport in Society, International Journal of Sport Communication, and Public Relations Research.
Danielle Coombs has done a wonderful job writing about research techniques that students can actually use, both as student researchers and eventual professionals. Students will enjoy reading this book.
The Consumer Insights Handbook is a much needed textbook for our discipline. Before now, we have never had a book dedicated solely to teaching our aspiring advertising and public relations practitioners the importance of research from an industry standpoint. Danielle Coombs has provided an accessible text for our students that's comprehensive, yet easy to read. Every research methods and insights course in our field should be using this book.