The fully updated fourth edition of this lively and accessible book argues for the central role of media in understanding and shaping globalization. By breaking down the economic, cultural, and political impact of media, and through a rich set of case studies, Jack Lule describes a divided global village, its destiny shaped by strife.
Jack Lule is professor of global studies and Iacocca Professor of Journalism and Communication at Lehigh University. His books include Understanding Media and Culture: An Introduction to Mass Communication and Daily News, Eternal Stories: The Mythological Role of Journalism.
2 Global Village of Babel
No Globalization without Media
Globalization and Media as Human Actions
Kevin Carter: Pulitzer Prize, Then Suicide
Premature Celebrations of Globalization
Marshall McLuhan and the Global Village
Global Village of Babel
Ken Banks: Poverty? There’s an App for That
Lu Guang: Documenting the Human Condition
3 Language and Metaphor: What We Talk about When We Talk about Globalization and Media
The Battle of Seattle
Globalization, Language, and Raymond Carver
-Ization and Its Discontents
Antiglobalization? Words Matter
Impermanence and Change: Anicca
When Did Globalization Begin?
Metaphors of Globalization
“Metaphors We Globalize By”
A Definition of Globalization
4 The Role of Media in Globalization: A History
From Drums to iPhones
Out of Africa—with Media
Technology and Social Change: The Debate
Evolution of Media and Globalization
The Printing Press
Once Again: No Globalization without Media
5 “The Rise of the Global Imaginary”: Discord in the Global Village
The Blue Marble
Study of the Imaginary
The Global Imaginary: The World as Imagined Community
Global Imaginary to Global Village
The Technological Sublime
The Pentagon of Power
Conclusion: A Global Village of Babel
6 Media and Economic Globalization: Starving Children, Hannah Montana, Football, and the Bottom Billion
Nestlé, Marketing, and an Infant Formula Controversy
How to Sell Shoes: From Cobblers to Nike
Media, Marketing, and Myth: “Just Do It”
Nestlé: Just Don’t Do It?
Implications of Media Oligopoly: Is Big Bad?
“Global Village or Global Pillage”?
A Closer Look: The Walt Disney Company
Rupert Murdoch, News Corp., Fox, and Football
WarnerMedia: From Time to CNN to AOL to AT&T
No Media, No Capitalism, No Globalization
No World News Tonight: The Demise of International Reporting
Ignoring the Bottom Billion and the Megacity
Mo Amin: A Spotlight on the Bottom Billion
7 Media and Political Globalization
Killing Stories—and Journalists
Media and Politics in the Global Village
Killing Journalists: The World as War Zone
The Beheading of Daniel Pearl
UNESCO and Freedom of Expression
Killing Stories to Save Journalists
Killing Stories to Manufacture Consent
News and the Rationales for War in Iraq
Metaphors of War
Metaphors Can Kill
Facebook Revolution? Mohamed Bouazizi
New Media and Social Media in the Global Village
New Media, Malaysia, and the Case of Raja Petra
8 Media and Cultural Globalization: Black Lives Matter, Cartoon Killings, and Dismantled McDonald’s
“I Can’t Breathe”
Global Facts Take Local Form
“Those Danish Cartoons”
Local Cartoons, Global Riots
Globalization and Culture: Three Possible Outcomes
Cultural Difference: McDonald’s and “The Clash of Civilizations”?
Cultural Convergence: McDonaldization or McWorld?
Cultural Hybridity: McCurry and Glocalization
Cultural Hybridity and Music: Omara Portuondo and Cuban Filin
Cultural Globalization and China: TikTok to Tiananmen
The Daily (and Historical) Negotiation of Local and Global
9 Conclusion: The Globalization of False Promises
“Homo Homini Lupus”
Roshaneh Zafar: Media, Microfinance, and Women
Cell Phones: A Better World?
Cell Phones—and Slaughter: Coltan
Fulfilling the Promise of Globalization—and Media
About the Author
Jack Lule offers a lucid, truly engaging, and carefully balanced overview of key issues and cutting-edge debates on globalization and media. With fascinating stories, colorful tidbits, and witty analysis, the author skillfully unpacks the media's central and conflicting role in the multifaceted processes of globalization. The writing is simply superb.
Jack Lule's Globalization and Media has been the go-to basic text for all my International Communications students since I first taught the course. My students appreciate the accessible storytelling style of the book, a style that leads them to think critically about how media influences their lives and how they influence media.
Another superb edition of this wondrous resource for a global audience of students and scholars. Lule’s writing, as always, is splendid—melodious, picturesque, and seamless. Reading this book was like having global vacations that unremittingly inspire deep learning and critical thinking about the role of media in globalization. This fourth edition is a welcome and timely update, with added voices reflecting the state of the media amid recent social and political events worldwide, including COVID-19 and Black Lives Matter.
-completely up to date
-covers harassment and murder of journalists
-emphasizes the growing role of social media
-discusses the ability of “fake news” to shape discourse and policy