Overall, this title is extremely well researched, thorough in its coverage, and provides excellent real-life applica-tions for putting theory into practice. — Journal of the Medical Library Association
Marketing helps to match an organization’s resources and services with potential customers, and social media have become a significant participatory communication channel. Mon and Koontz have collaborated on work that focuses on using demographic data and GIS mapping to show how public libraries serve communities, and here they offer updated advice and examples (from the 2014 first edition) of how to get the word out about the library's value to those communities. . . the new edition has streamlined content, updated resources, and expanded information about social media. Each chapter also includes a summary, discussion question, key terms, and cited notes. The work concludes with an annotated bibliography and index. The writing is clear and practical, and the examples are particularly beneficial. Libraries, archives, and museums will find this basic introduction to marketing useful in their efforts to use social media to optimize their relationships with their customers.— Booklist
Seasoned library marketers and beginners alike will benefit from this book. Offering a comprehensive breakdown of the many facets of running effective social media marketing campaigns, from conception to analysis, this exhaustive guide is a valuable reference tool for getting the word out about programs and services. Library marketing staffers interested in fine-tuning their outreach and strategies will want this on their reference shelf.... This second edition includes an extensive bibliography for further reading as well as a step-by-step outline for those newer to social media marketing. A great reference for libraries of all types.— American Libraries
This second edition of Mon and Koontz’s 2014 book provides the reader with the foundational marketing principles necessary to efficiently use social media in their libraries, archives, and museums.
Each of the 15 updated chapters provides a 'crash course' in marketing, with more emphasis on social media in each chapter. The last chapter ties it all together with a step-by-step guide for social media managers.
Social media is always in a state of flux and change. This densely packed guide provides valuable insights for any library worker charged with using social media as a marketing tool.— Mark Aaron Polger, author of Library Marketing Basics, academic librarian, library marketer, and information literacy instructor, City University of New York
This timely update expands on the previous edition throughout, including a new summary chapter to help new social media managers deploy the book's most valuable lessons quickly and effectively. Mon and Koontz neither idolize nor ignore for-profit marketing lessons, but rather contextualize them alongside the particular needs of nonprofits. With its emphasis on understanding and reaching the customer, this is a must-have resource for nonprofit organizations. outreach, marketing, and social media managers.— Tammy Ivins, Coordinator of Instructional Services, Randall Library, University of North Carolina Wilmington
This newly updated edition of Marketing and Social Media: A Guide for Libraries, Archives, and Museums is the perfect companion to our profession's current shift to more online program delivery. Urging us to treat our patrons like retail customers whose attention and time is being enticed from every direction is the kick we need to create an experience that meets their expectations—and beyond!— Jenn Carson, MSLIS, CYT, CCYT, Library Director, LP Fisher Public Library, and author of Get Your Community Moving: Physical Literacy Programs for All Ages and Yoga and Meditation at the Library: A Practical Guide for Librarians