The tenth edition of this authoritative book focuses on the most pressing media ethics issues, including coverage of the 2020 pandemic and election. Enabling students to make ethical decisions in an increasingly complex environment, the book focuses on practical ethical theory for use across the media curriculum.
Lee Wilkins is Distinguished Curator's Teaching Professor and professor emeritus in the School of Journalism at the University of Missouri.Chad Painter is assistant professor of communication at the University of Dayton.Philip Patterson is distinguished professor of mass communication at Oklahoma Christian University.
* New to this edition
1. An Introduction to Ethical Decision-Making
Essay: Cases and moral systems, Deni Elliott
Case 1-A: How to read a case study, Philip Patterson
Part I: Foundations
2. Information Ethics: A Profession Seeks the Truth
*Case 2-A: Rules of engagement: Mary Louise Kelly and the Mike Pompeo interview, Lee Wilkins
*Case 2-B: Don’t Tweet ill of the dead, Chad Painter
*Case 2-C: Dr. Doolittle not: Debunking fake animal stories, Lee Wilkins
Case 2-D: Anonymous or confidential: Unnamed sources in the news, Lee Wilkins
Case 2-E: Death as content: Social responsibility and the documentary filmmaker, Tanner Hawkins
Case 2-F: When is objective reporting irresponsible reporting?, Theodore L. Glasser
3.Privacy: Looking for Solitude in the Global Village
*Case 3-A: Harry and Meghan: Context and Control, Lee Wilkins
*Case 3-B: Guilty by Google: Unpublishing and crime reporting in the digital age, Deborah L. Dwyer
Case 5-C: Drones and the news, Kathleen Bartzen Culver
Case 5-D: Doxxer, doxxer, give me the news?, Mark Anthony Poepsel
Case 5-E: Looking for Richard Simmons, Lee Wilkins
Case 5-F: Children and framing: The use of children’s images in an anti-same-sex marriage ad, Yang Liu
4.Loyalty: Choosing Between Competing Allegiances
*Case 4-A: Cuomo interviews Cuomo, Chad Painter
Case 4-B: To watch or to report: What journalists were thinking in the midst of disaster, Lee Wilkins
Case 4-C: Public/on-air journalist vs. private/online life: Can it work?, Madison Hagood
Case 4-D: When you are the story: Sexual harassment in the newsroom, Lee Wilkins
Case 4-E: Where everybody knows your name: Reporting and relationships in a small market, Ginny Whitehouse
Case 4-F: Quit, blow the whistle, or go with the flow?, Robert D. Wakefield
5.Mass Media in a Democratic Society: Keeping a Promise
*Case 5-A: Murder the media: Ethics on January 6, 2021, Lee Wilkins
*Case 5-B: A second draft of history: The New York Times’s 1619 Project, Lee Wilkins
*Case 5-C: When journalists question algorithms and automated systems, Xerxes Minocher and Kathleen Bartzen Culver
*Case 5-D: Watchdog or horndog: Daily Mail, revenge porn, and Katie Hill, Chad Painter
*Case 5-E: Mayor Jim West’s computer, Ginny Whitehouse
Case 5-F: For God and Country: The media and national security, Jeremy Littau and Mark Slagle
6.Informing a Just Society
*Case 6-A: The Kansas City Star in black and white: A newspaper apologizes for 140 years of coverage, Lee Wilkins
*Case 6-B: Journalism and activism: When identity becomes political, Rebecca Smith
*Case 6-C: Where’s the line? Covering racial protest on a college campus, Nicole Kraft
Case 6-D: Spotlight: It takes a village to abuse a child, Lee Wilkins
Case 6-E: Cincinnati Enquirer’s heroin beat, Chad Painter
Case 6-F: GoldieBlox: Building a future on theft, Scott Burgess
Part II: Applications
7.Strategic Communication: Does Client Advocate Mean Consumer Adversary?
*Case 7-A: Fyre Festival becomes Fyre Fraud, Emily Horvath and Chad Painter
*Case 7-B: Through the glass darkly: Peloton, body shaming, and America’s odd relationship with exercise, Lee Wilkins
Case 7-C: Weedvertising, Lee Wilkins
Case 7-D: Keeping Up with the Kardashians’ prescription drug choices, Tara Walker
Case 7-E: Between a (Kid) Rock and a hard place, Molly Shor
Case 7-F: Was that an Apple computer I saw? Product placement in the United States and abroad, Philip Patterson
8.Picture This: Technology, visual information, and evolving standards
*Case 8-A: New York Times ends political cartoons, Chad Painter
*Case 8-B: Did you meme that: The unhoppy life of Pepe the Frog, Lee Wilkins
Case 8-C: Remember my fame: Digital necromancy and the immortal celebrity, Samantha Most
Case 8-D: Problem photos and public outcry, Jon Roosenraad
Case 8-E: Above the fold: Balancing newsworthy photos with community standards, Jim Godbold and Janelle Hartman
Case 8-F: Horror in Soweto, Sue O’Brien
9.Media Economics: The Deadline Meets the Bottom Line
*Case 9-A: Twitter’s Trump problem, Chad Painter
*Case 9-B: When investigative reporting is bad for business, Chad Painter
*Case 9-C: And the Oscar rejects…Frida Mom, Chad Painter
Case 9-D: Who controls the local news? Sinclair Broadcasting Group and “must-runs”, Keena Neal
Case 9-E: Contested interests, contested terrain: The New York Times Code of Ethics, Lee Wilkins and Bonnie Brennen
Case 9-F: Automated journalism: The rise of robot reporters, Chad Painter
10.The Ethical Dimensions of Art and Entertainment
*Case 10-A: Documenting culture clash in American Factory,
Emily Callam and Chad Painter
*Case 10-B: The Daily Show’s one-client legal team, Chad Painter
*Case 10-C: #OscarsSoWhite: Representation in the creative process, Lee Wilkins
Case 10-D: Get Out: When the horror is race, Michael Fuhlhage and Lee Wilkins
Case 10-E: To die for: Making terrorists of gamers in Modern Warfare 2, Philip Patterson
Case 10-F: The Onion: Finding humor in mass shootings, Chad Painter
11.Becoming a Moral Adult
This book is one of the few that examines media ethics from the perspective of various media disciplines including photography, advertising and public relations in addition to news. This reality makes it easier to address the needs and interests of our students enrolled in these various concentrations.
From the concept of flourishing through explorations of information accuracy, access, and trust, Media Ethics enables us to believe that the best within us can be tapped. Though right action often isn't easily determined, the opportunity to expand our capacity for empathy and understanding is here if we're willing to do the work.
The best way to engage students in a conversation about media ethics is to provide them with relevant cases that they can relate to. This book provides a great mix of contemporary cases from varied media.
• Coverage of 2020 events such as COVID-19, the presidential election, and social movements (#BLM), as well as the January 6, 2021 storming of the US Capitol.
• Each case has pedagogical questions that expand outward from the specifics of the case itself to ever-larger issues suggested by the case
Chapters in such areas as social justice, media and democracy, loyalty, etc. cross all media and include all media as opposed to segmenting the text by medium.
• An introductory chapter in moral philosophy begins the text and a concluding chapter in moral development concludes it
• Text addresses the implications of digital content throughout multiple media industries and platforms.
• Watch this video to learn about the authors and their approach to writing the textbook!