The Right Way to Win shows you how to do well while doing good. It gives readers the tools and techniques for fixing and enforcing ethical behavior. These same methods drive long-term business success. Short, practical, and fun-to-read, the book shows readers how to:
The Right Way to Win appeals to general readers, business and professional-school students, employees and executives, and managers overseeing leadership development and corporate training.
This book delivers great substance that's user friendly. Fresh, practical insights into business ethics come with a writing style that is clear, sharp, and lively. Online training/certification tools make it ideal for companies of all sizes.
The Right Way to Win colorfully illustrates how ethics live at the center of market-leading businesses. Zafft brings fresh perspectives to timeless issues and also offers online materials that help translate principles into practice.
This book is a must read for any executive or professional focusing on making business ethics work in the real world and driving and sustaining ethical decisions throughout an organization. The book focuses extensively on practical managerial techniques and individual accountability, showing the reader how to do well by doing good.
Helping students bridge the gap between academia and practice is one of the most formidable challenges facing professors in professional schools—this book with its mix of theory and on-the-ground suggestions will make that task easier.
Ethics and integrity have become increasingly important in the modern business world and more difficult to navigate. With his book, The Right Way to Win, Zafft helps light the path. And he does so both with wit and humor.
Mixing case studies with background theory and pragmatic advice, this book offers a thoughtful and engaging framework for business leaders to develop and maintain a culture that values ethics and reputation in the increasingly challenging environment of 21st-century business.
The world is full of Machiavellis and, thank goodness, they generally lose in the end. Robert Zafft’s book offers nuts and bolts techniques for becoming an ethical business warrior who wins in the both the short term and the long. May he and his readers be strengthened!
Visit TheRightWaytoWin.com to learn about online course materials, continuing professional education credits, and ethics training and certification.