People have always depended on the mass media for information and entertainment. With mobile devices and easy access to the internet, people are now in constant connection with an ever growing source of information and entertainment and they contribute their own content to those sources through social media. As their media usage shifts towards digital media with their immediacy, interactivity, and intrusiveness, the way media affects people has fundamentally changed. Digital Media Effects focuses on those changes in media effects. While the author acknowledges the findings from the very large literature of effects from exposure to traditional media. Expanding from traditional media effects studies, this book focuses attention on the kinds of effects that have arisen in the new digital age.
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.
Preface and Acknowledgments
Chapter 1. The Current Media Environment
Chapter 2. What Is a Media Effect?
Chapter 3. Attraction to Digital Media
Chapter 4: Effects of Exposure to News
Chapter 5. Effects of Exposure to Advertising
Chapter 6. Effects of Exposure to Entertainment
Chapter 7. Effects of Using Social Media Sites
Chapter 8. Effects of Living in Virtual Worlds on the Internet
Chapter 9. Effects of Competing in Computer Games
Chapter 10. Effects on Institutions
Chapter 11. Broad Effects
Chapter 12. Big Picture Issues
This text provides a new way of thinking about media effects that embraces what’s new and unique about today’s digital landscape while not ignoring everything we’ve learned from decades of research.
This updated text has taken a huge leap into the 2020s. I would highly recommend it.
This book’s writing style is excellent, the explanation of complex terms is easy to understand, and the topics covered are important and relevant to the audience.