Covering a broad range of rhetorical perspectives, Rhetorical Criticism: Perspectives in Action, third edition presents a well-grounded introduction to the basics of rhetorical criticism and theory in an accessible manner for advanced undergraduate courses and introductory graduate courses.
Throughout the text, sample essays written by noted experts in the field provide students with models for writing their own criticisms. In addition to covering traditional modes of rhetorical criticism, the book introduces less commonly discussed rhetorical perspectives as well as orientations toward performing criticisms including close-textual analysis, critical approaches, and analysis of visual and digital rhetoric.
The third edition includes the following features:
Jim A. Kuypers is professor of communication at Virginia Tech. His many publications include Twentieth Century Roots of Rhetorical Studies, Bush’s War, and Partisan Journalism (a CHOICE Outstanding Academic Title). He has been honored with the American Communication Association’s Outstanding Contribution to Communication Scholarship Award, the Southern States Communication Association’s Janice Hocker Rushing Early Career Research Award, and Dartmouth College’s Distinguished Lecturer Award.
1. Essential Elements of Rhetorical Criticism: The Big Picture
Jim A. Kuypers
OVERVIEW OF RHETORICAL CRITICISM
2. What is Rhetoric?
Jim A. Kuypers and Andrew King
3. What is Rhetorical Criticism?
4. Understanding Rhetorical Situations
Marilyn Young and Kathleen Farrell
5. Generic Elements in Rhetoric
Bill Benoit and Mark Glantz
PERSPECTIVES ON CRITICISM
6. The Traditional Perspective
Forbes I. Hill
7. Close Textual Analysis: Approaches and Applications
Stephen H. Browne
8. Criticism of Metaphor
John W. Jordan
9. The Narrative Perspective
Robert C. Rowland
10. Dramatism and Kenneth Burke’s Pentadic Criticism
Ryan Erik McGeough and Andrew King
11. Feminist Criticism
Donna Marie Nudd and Kristina Schriver Whalen
12. Ideographical Criticism
Ronald Lee and Adam Blood
EXPANDING OUR CRITICAL HORIZONS
13. Eclectic Rhetorical Criticism: Combining Perspectives for Insights
14. Criticism of Visual Rhetoric
15. Criticism of Popular Culture and Social Media
Kristen HoerlandZoe Farquhar
16. Criticism of Digital Rhetoric
Michelle G. Gibbons
17. Critical Rhetoric: An Orientation Toward Criticism
Appendix A. Writing Criticism: Getting Started
Appendix B. Additional Rhetorical Perspectives
Appendix C. Glossary of Terms
Appendix D. “On Objectivity and Politics in Criticism,” Edwin Black
Biographical Sketches of Authors
The third edition of Rhetorical Criticism: Perspectives in Action includes new chapters on visual and digital rhetoric while retaining its broad coverage of more traditional perspectives. Sophisticated yet accessible, it remains the best textbook for advanced undergraduate courses in the field and should be required reading for new graduate students.
One of the strengths of Kuypers’s text is that he recognizes the role of both creativity and limitations in rhetorical criticism. While this can be confusing for students, this book offers more applications and translations of theory than most other textbooks. The example essays, top picks, and glossary from the previous edition were helpful. New additions in the form of discussion questions and activities for students are welcome and will help student further their understanding of rhetorical theory.
This book will not only enhance students’ understanding of rhetoric and improve their skills in analytical writing, but it also — and perhaps most importantly — will foster their creativity. New sections on visual and digital rhetoric encourage students to explore further dimensions of the personal, political, and humanizing art of rhetorical criticism.