Outsmarting AI

Power, Profit, and Leadership in the Age of Machines

Brennan Pursell and Joshua Walker

From factories to smartphones, Artificial Intelligence is already taking over. Outsmarting AI is not a how-to guide on making AI work, but making it work for YOU to boost profits and productivity.

Each development in Artificial Intelligence (AI) technology brings about apprehension and panic for the future of society and for business. We’re bombarded with stories about the impending human-less workplace; it is no longer a question if man can be replaced by machine in certain tasks, but when.

However, AI was not manufactured to destroy life as we know it. These emerging technologies were developed and are constantly updating with a particular goal in mind: optimization. AI feeds on data and information to improve outputs and increase potential. With this enhanced productivity, profit and productivity will be sure to follow.

Written by Brennan Pursell, a business consultant and professor who hates jargon, and Joshua Walker, an AI pioneer with 18 years of experience in solutions and applications, Outsmarting AI is the first plain-English how-to guide on adapting AI for the non-coding proficient business leader.

This book will help readers to

Cut through the fog of AI hype
See exactly what AI can actually do for people in business
Identify the areas of their organization in most need of AI tools
Prepare and control their data – AI is useless without it
Adopt AI and develop the right culture to support it
Track the productivity boost, cost savings, and increased profits
Manage and minimize the threat of crippling lawsuits

Rowman & Littlefield Publishers

Pages: 224 • Trim: 6 x 9

978-1-5381-3624-9 • Hardback • August 2020 • $30.00 • (£22.95)

978-1-5381-3625-6 • eBook • August 2020 • $28.50 • (£21.95)

Subjects: Business & Economics / Industries / Computers & Information Technology, Business & Economics / Management, Business & Economics / Motivational, Computers / Information Technology

Outsmarting AI

Power, Profit, and Leadership in the Age of Machines

Hardback

eBook

Summary

From factories to smartphones, Artificial Intelligence is already taking over. Outsmarting AI is not a how-to guide on making AI work, but making it work for YOU to boost profits and productivity.

Each development in Artificial Intelligence (AI) technology brings about apprehension and panic for the future of society and for business. We’re bombarded with stories about the impending human-less workplace; it is no longer a question if man can be replaced by machine in certain tasks, but when.

However, AI was not manufactured to destroy life as we know it. These emerging technologies were developed and are constantly updating with a particular goal in mind: optimization. AI feeds on data and information to improve outputs and increase potential. With this enhanced productivity, profit and productivity will be sure to follow.

Written by Brennan Pursell, a business consultant and professor who hates jargon, and Joshua Walker, an AI pioneer with 18 years of experience in solutions and applications, Outsmarting AI is the first plain-English how-to guide on adapting AI for the non-coding proficient business leader.

This book will help readers to
- Cut through the fog of AI hype
- See exactly what AI can actually do for people in business
- Identify the areas of their organization in most need of AI tools
- Prepare and control their data – AI is useless without it
- Adopt AI and develop the right culture to support it
- Track the productivity boost, cost savings, and increased profits
- Manage and minimize the threat of crippling lawsuits

Details

Rowman & Littlefield Publishers

Pages: 224 • Trim: 6 x 9

978-1-5381-3624-9 • Hardback • August 2020 • $30.00 • (£22.95)

978-1-5381-3625-6 • eBook • August 2020 • $28.50 • (£21.95)

Subjects: Business & Economics / Industries / Computers & Information Technology, Business & Economics / Management, Business & Economics / Motivational, Computers / Information Technology

Author

Brennan Pursell, MBA, PhD is Professor of Business and History at DeSales University and the founding director of the Applied AI Program. He teaches a wide range of courses in the undergraduate and MBA programs and provides consulting services to businesses large and small. Outsmarting AI is his fifth book. He lives with his family in the greater New York metropolitan area.
Joshua Walker, considered a pioneer in the emerging field of law and computer science, is the co-founder of both CodeX (Stanford Center for Legal Informatics) and Lex Machina—one of the first practical legal AI companies, regularly used by many of the Fortune 500, law firms, and all three branches of the US government. He is also the author of “On Legal AI” and is seeking to help architect the next generation of AI tools for regular folks. He and his family are based in San Francisco, California.

Reviews

Pursell breaks down the myths associated with Artificial Intelligence (AI), talks generally about AI implementation, and makes suggestions about the application of AI in businesses and everyday life. This book is written not solely for the technologically minded, thus the text is not heavy with AI language, but is more accessible because of its rather compact (with just six chapters) nature. Recommended for general readers curious about AI, and business owners interested in implementing AI to realize a ROI (return on investment).

— Library Journal

If you're looking for an insightful book on AI, this one is it.
— Siraj Raval, AI educator, author

Outsmarting AI is a one-stop-shop for understanding and applying artificial intelligence. It is, or very soon will, impact every business in every industry; thus, it is incumbent on every decision maker to learn then navigate accordingly. Trying to decipher AI truth from fiction is difficult given the myriad, and often conflicting, schools of thought on the subject. Brennan Pursell and Joshua Walker masterfully articulate in easy-to-understand language the intricate aspects of various subjects that make up what we call artificial intelligence. It’s absolutely a must-read for astute leaders and those wishing to affect future change.
— Rollan Roberts II, Cybersecurity and AI Advisor to National Governments, Former CEO, Hoverboard

Outsmarting AI is a compelling and fun guide to putting AI to work for your business, employees and customers.
— Jennifer Mazzon, Chief Product Officer, Thrive Global

Entrepreneurs and executives alike need to get smart fast about AI, one of the hottest and most misused terms in today’s business and investing environment. This is especially true for organizations trying to use AI for real-time customer insights in building recurring-revenue businesses. Pursell and Walker’s accessible, engaging book provides a great overview of what Artificial Intelligence is and isn’t, how it can and should be used, and the important ethical considerations that can never be made by a computer.
— Robbie K. Baxter, Founder and CEO, Peninsula Strategies

Outsmarting AI

Power, Profit, and Leadership in the Age of Machines

Brennan Pursell and Joshua Walker

Outsmarting AI

Power, Profit, and Leadership in the Age of Machines

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