Library programming can increase patron awareness of and engagement with library resources and services. However, creative programming and promotion is what really draws people in, especially as libraries evolve and become more virtual. How can librarians reach their unique user groups when those users never have to step foot in the library?
Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices presents a simple blueprint for planning and promoting library events and programs written with medical librarians in mind. Whether you work in an academic or hospital setting, this book is full of useful suggestions and tips for taking the stress and confusion out of the library programming and event planning process. Drawing upon the wisdom and experience of health sciences librarians from across the country, this book will:
Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices will show you that you don’t need a degree in marketing in order to create successful outreach events. Health sciences librarians can take what they already know about their patrons and their own libraries and apply that knowledge to every planning process with the help of the practical strategies found in this guide.
Shalu Gillum, JD, MLS, AHIP is head of public services for the Harriet F. Ginsburg Health Sciences Library at the University of Central Florida College of Medicine in Orlando, Florida. Shalu is responsible for managing library public services, including circulation, reference, instruction, programming, and promotion. Over the last ten years she has coauthored numerous publications, presentations, and workshops on library programming.
Natasha Williams is user services librarian at the Harriet F. Ginsburg Health Sciences Library at the University of Central Florida College of Medicine (UCF COM). She is responsible for creating various library promotional and informational materials, works closely with the head of public services to market, promote, and execute library events and services, and assess the needs of the different groups of patrons that utilize the library space. During the ten years she has spent at the UCF COM, she has co-authored articles and copresented on topics related to library programming and events.
Chapter 1: Introduction
Shalu Gillum, Natasha Williams
Chapter 2: The Life Cycle of Planning and Promoting Library Events
Chapter 3: Budgeting for Library Programming
Chapter 4: Brainstorming Ideas for Library Events
Tamara M. Nelson
Chapter 5: A Purposeful Approach to Library Events Promotion
Erinn E. Aspinall
Chapter 6: Assessment of Library Programming
Chapter 7: Case Study: Using Contests on Social Media to Grow Your Audience and Increase Engagement
Chapter 8: Case Study: Women of Color in Medicine: A Panel Discussion
Jessica A. Koos, Mona Ramonetti
Chapter 9: Case Study: Orlando Health UpSkill: A Case Study of a Hospital Library Integrated Workforce Initiative
Aidybert Weeks, Stephanie Harris
Chapter 10: Case Study: Developing a multi-faceted, intentional approach to library promotion through an Effective Communications Committee: A case study
Mary Joan (M.J.) Tooey, Lauren Wheeler
Chapter 11: Case Study: Halloween Themed Library Awareness Program for National Medical Librarians Month
Jaclyn Castek, Angie Novak
Chapter 12: Case Study: Library Fun Labs: A Successful Experiment in Crafting Community
Katherine A. Morley Eramo, Rebecca A. Morin, Amy E. LaVertu, Katherin R. Deford, Tom Quinn and Siamak Samiean
Chapter 13: Case Study: Partnering with Public Libraries in Rural and Underserved Areas of North Carolina: A Case Study in Providing Community Outreach
Terri Ottosen, Nandita S. Mani, Megan Fratta, Michelle Cawley
Chapter 14: Case Study: Easy but Effective Virtual Programming: HSL Podcast Club
Carly Lambert, Shalu Gillum
About the Editors and Contributors
Readers will find this book inspiring -- it provides many examples of successful library events, and many practical considerations for holding your own. The authors make holding events at your library seem both doable and worthwhile.
To my knowledge, this is the only book on library programming that specifically addresses event planning in a health sciences library context.... I found it helpful not only because of the interesting case studies, but also for providing a cohesive framework to approach programming.... I found this a worthwhile, approachable read. The first section of the book was helpful for me to rethink and re-organize my own practices, and I found myself inspired by a number of the case studies provided in the second section, despite differences in our target demographics and settings. Since reading this book I’ve already made some changes to how I send out communications in order to present more cohesive branding, and I plan on incorporating aspects of some of the case studies presented into my own outreach moving forward.
Planning and Promoting Events in Health Sciences Librarieshas a diverse range of ideas and serves as a guidebook for those without any practical event planning experience. The book is a helpful how-to manual for health sciences libraries looking to branch out into offering events or programs. Those already familiar with programming in a health sciences library may still find some sections useful, such as tracking metrics
via assessment. Overall, this book serves as an excellent starting point for librarians approaching event planning and promotion.