Rowman & Littlefield Publishers
Trim: 7½ x 9¼
978-1-5381-3319-4 • Paperback • January 2020 • $39.00 • (£30.00)
978-1-5381-3464-1 • eBook • January 2020 • $37.00 • (£27.00)
Bobby Borg, MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician’s Institute. Currently, he is a Distinguished Instructor at Musicians Institute and UCLA Extension as well as a frequent guest lecturer at Berklee College of Music. He is the founder of Bobby Borg Consulting and author of Music Marketing for the DIY Musician. He holds a BA from Berklee College of Music and a master’s degree in communication management from the University of Southern California. Visit bobbyborg.com.
The music business is full of minefields. Business Basics For Musicians helps steer you through them in a way that lets you enjoy the journey. It’s packed with clear explanations, and information you’ll use time and again.
— Don Gorder, chairman, Music Business/Management Department, Berklee College of Music
Business Basics For Musicians provides a solid foundation for understanding the business at large, yet it comes at you from an everyman’s perspective. If you want to learn more about the new basics from someone who’s survived and thrived the biz, this book is a great read.
— Neil Gillis, President, Round Hill Music
The information in Bobby’s book is worth its weight in gold; it can mean the difference between succeeding or failing in the new music business. In his second life, Bobby will be reincarnated as a music attorney. This book is a must-read!
— Dina Lapolt, entertainment attorney at Lapolt Law, P.C.
Bobby’s book is an easy read. It gives a synopsis of our business today—a great quick reference guide for anyone interested in the new business of music.
— Fred Croshal, CEO of Croshal Entertainment Group and former general manager of Maverick Records