Rowman & Littlefield Publishers
Pages: 392
•
978-1-5381-3463-4 • eBook • January 2020 • $39.00 • (£30.00)
Bobby Borg MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician’s Institute. Currently, he is a Distinguished Instructor at Musicians Institute and UCLA Extension as well as a frequent guest lecturer at Berklee College of Music. He is the founder of Bobby Borg Consulting and author of Business Basics for Musicians. He holds a BA from Berklee College of Music and a master’s degree in communication management from the University of Southern California. Visit bobbyborg.com.
Bobby’s systematic, practical approach to marketing will give DIY musicians the edge they need to break through the clutter. He clearly understands the entrepreneurial side of a successful career in the new music business, and this book provides the pathways.
— Don Gorder, chair Emeritus, Music Business/Management Department, Berklee College of Music
Bobby passion for the music business and deep commitment to education and to his students has earned him a UCLA Extension Department of the Arts Instructor of the Year Award - an exceptional distinction for an exceptional educator. Bobby has the ability to make complex topics understandable and instantly applicable, and the knowledge and enthusiasm to empower DYI musicians and artists with the skills necessary to succeed in the music industry – from the classroom straight to the stage
— Pascale Cohen-Olivar, UCLA Extension Entertainment Studies Program
The same Fortune 500 business tools intelligently simplified for musicians on a budget. Empowering artists to take charge of their careers, it’s the DIY musician’s guide to marketing like a CEO.
— Michael Levine, Founder of Levine Communication Office (LCO) representing Prince Ozzy Osbourne and Michael Jackson; and Author of Guerrilla PR
Bobby Borg is a music marketing genius! In Music Marketing for the DIY Musician, he intelligently lays out exactly how you should approach your career as an independent artist, because he has truly mastered every dimension of the process: researching, goal-setting, branding, pricing, distributing, promoting, and executing.
— Nancy Rosen, MBA, author, Speak Up! and former Marketing Executive with The Coca-Cola Company
Bobby Borg’s book is the arrow that every musician needs in their quiver. His experience as a professional musician and his study of the industry gives him a complete understanding of all sides of the music business and marketing. While it’s difficult to get a break in this business, Bobby’s book almost guarantees that you’ll make your own.
— Jonah David, drummer for Matisyahu and The Live Debate